A few days ago, I showed you a simple step-by-step way to create articles that attract traffic and customers to you and your business.
Now, it’s time to talk about how to promote those articles and get people to read them.
Each day, millions of people make billions of searches on Google looking for answers to their questions, or solutions to their problems.
As the provider of those answers, this is a great opportunity to get people to find and create a positive picture in their mind about you.
Of course, Google has algorithms they use to rank articles and websites, and no one ever publicly shares exactly how they do it (for obvious reasons).
But, through rigorous testing and experimentation, SEO experts all over the world discovered some good practices that will help you rank your article to the top not only with Google but with Amazon as well!
#1: Your article must be valuable
Search engines’ business model is simple: they need a lot of users, so they could charge a lot of money to advertisers.
And how do they get a lot of users (and keep them)? By providing the best, most relevant content to people’s search inquires.
That’s why your article must be valuable.
But this shouldn’t be a problem for you, because you already know how to create solid articles.
#2: Go after the right keywords
Not all keywords are good to go after, despite their huge search volume.
You want keywords that are relevant to your topic, and that doesn’t have much competition.
Here’s an example.
Let’s say you created an article that lists some of the best running shoes that are affordable.
Going after keyword “running shoes” makes sense. But it’s a mega-competitive keyword and I can guarantee there’s no way for you to reach even the first page, not to mention thet op positions.
How about “running shoes for recreational runners,” or “running shoes for casual runners?” Much better. But let’s see if we can dig one step deeper.
“Running shoes for casual runners on a budget,” or “budget running shoes for casual runners.”
You have a keyword that is specific to what you want to rank, is much easier to rank for than for “running shoes,” and will bring to the right people to your website.
Always think specific, dig deeper, and use the Google Keyword Planner tool as your sidekick.
#3: Put your keyword in the headline
This helps ALOT with your search rankings.
Let’s use the example from above. You decided to go after “running shoes for casual runners on a budget.”
What would happen if you’d write a headline “Run well, don’t break the bank?” Exactly. No one would know what your article is about!
But if you’d say, for example, “Top 5 running shoes for casual runners on a budget,” that instantly tells both readers and search engine algorithms what your article is all about.
#4: Make sure your keyword is in the URL
For the same reason you want it in your headline.
It tells both people and search engines what your article is about.
What’s more understandable, YourWebiste.com/page-123, or YourWebsite.com/running-shoes-for-casual-runners-on-a-budget?
#5: Enrich your post with multimedia
This is directly related to tip #1.
When you include images, videos, Slideshare presentations, etc. in your post, you’re making it more valuable and more informative to people.
And, as you now know, what’s valuable to your readers, is valuable to search engines.
#6: Optimize images
If you include images in your article, and you should, don’t forget to optimize them with descriptions and alt-tags.
These descriptions help search engines “understand” what’s on the image, and its context.
#7: Link out to relevant sources
The way Google (and all search engines) work is by using web tools called crawlers to crawl the web and look for pages and websites. And they crawl by jumping from one link to another.
So, if your article links out to relevant, trustful places like WSJ, Cosmopolitan, Mayo Clinic, WebMD, Wikipedia… wherever you got the info from, the search engine will “conclude” that there’s a chance that you also might be a reliable source.
That’s one of the reasons why you should check your sources before posting or quoting something.
#8: Get links from relevant and reputable sources
Similar to #7, the quality (and quantity, but quality is more important) plays a huge role in determining whether your article is valuable or not.
For example, one link to your article from, let’s say, Gary Vee’s blog is faaaaar more valuable than 1,000 links from some scammy sites.
Link building is a very big topic, much bigger than we can cover here.
All you need to know for now is this: AVOID any service or activity that promises thousands of backlinks to your website.
Instead, build relationships with relevant people in your niche. Those relationships will build your links.
#9: (If you can) Buy an aged domain
It was never publicly confirmed, nor denied, but there are strong indications that Google prefers domains that have been in existence for some time.
So, if you have the opportunity and the resources to acquire a domain name that existed for a few years, do it.
And there you have it. A crash course in SEO and how to get free traffic to your website.
SEO is a huge topic, and an industry that always changes.
But do these basics, and your website will have a strong foundation to withstand any changes that might come in the future.
Until next time,
PS. This is just a small glance into the actionable training you’ll gain in our SellerPro Membership. If you found this article helpful and want more tools to help your business grow, checkout our SellerPro Membership now.