How to Sell on Amazon, Step by Step

Spread the love

Danna joined the Amazing Selling Machine community a year ago to learn how to sell on Amazon, step by step. She has already hit $200k in sales. She built her Amazon business selling in the U.S market while living in Panama and working a full-time job. She shares her insider tips for testing product listings to rank on Amazon, reinvesting to grow the business quickly, launching a second product, and building a customer email list.

Includes:
What is Amazing Selling Machine?
Is the Amazing Selling Machine (ASM) Course Necessary?
Testing Product Listings to Rank on Amazon
Encountering Struggles and Never Giving Up
Reinvesting to Grow the Business Quickly
Amazing Selling Machine Helps Find Products in All Categories
Launching a Second Product
Building Your Customer List When Amazon Does Not Give Emails
Daily Routine – Business and Full Time Job
End Goal – Leave Full Time Job
$200K in Her New Business – Interview Transcript

During her interview with Mike McClary and Matt Clark, Danna explains how after finishing her Amazing Selling Machine training and launching her product, she began to see a couple of sales a day. Every day Danna worked to read and learn how the Amazon market operates, and within two months her products sales exploded. Inventory she thought would last a month ended up only lasting her a week.

What is Amazing Selling Machine?

Amazing Selling Machine 9 recently closed its doors after accepting many new entrepreneurs looking to sell on Amazon. The course provides access to a brand new 8-week web class, weekly live coaching calls, the private ASM community and mentors, the private resource vault, and more. ASM comes with a 6 month buy back promise. If a new seller follows everything in the course, gets their inventory placed, launches their product, and decides this business is not for them, ASM will buy back the inventory and give back the money spent to sign up for the course.

Is the Amazing Selling Machine (ASM) Course Necessary?

Danna followed everything she learned in the course. She reveals she probably could have built her business without the course, but it would have taken her over five years and thousands of dollars. ASM taught her everything in such detail it set her up to create a successful business. Before committing to ASM, Danna did her research about all the available courses. Every review she found told her not to waste her money on anything else because ASM was the one that worked.

Testing Product Listings to Rank on Amazon

Danna followed Amazing Selling Machine’s tips for product images, listing titles, and bullet points. After following instructions properly, she began to test to see which versions of titles, images, and bullet points worked best. When people were clicking her product and not buying, she found they liked how her product looked and the title, but not the bullet points. When they were not clicking on her product at all, she found customers did not like her image or title. Working to adjust her listings allowed her to rank her product on Amazon.

Encountering Struggles and Never Giving Up

Danna’s advice to new sellers is to never give up and keep learning. She believes that if someone keeps going, they are going to make it in this business. Danna had problems with her first product, such as listings disappearing, mixed up variations, customers receiving wrong products, and more. She explains that if she gave up then she would have never been able to grow her company. She had to decide that what was happening might be crazy, but she had to keep going.

Reinvesting to Grow the Business Quickly

Danna did not take any money out of her Amazon business until the end of her first holiday season. Every sale she made she invested back into her account to buy more inventory. She ended up selling $80k in 30 days. Danna set herself up for this success by making a plan, knowing how much she was able to invest, understanding the cost to restock her product, and reinvesting to grow her business quickly.

Amazing Selling Machine Helps Find Products in All Categories

Some new entrepreneurs may feel that all the good products are taken, or members on Amazing Selling Machine (ASM) are selling the same products. Danna reveals she has four or five friends who signed up for ASM the same time she did. They are all selling different products, in different product categories. They all followed the guidelines and requirements set by ASM and found successful products in a variety of categories.

Launching a Second Product

Instead of adding new products to her brand, Danna started by adding variations to her existing product. A year later and she is just now starting to work on her second product. Danna explains that for a business to grow, a seller cannot depend on only one product. When picking her second product, Danna stuck within the same category of her existing product to target her existing customers. She has worked to build her client email list and will reach out to them when her second product launches.

Building Your Customer List When Amazon Does Not Give Emails

Amazon does not provide customer emails when sales are made. To combat this Amazing Selling Machine (ASM) provides tips and techniques to encourage customers to sign up for an email list. Danna reveals she uses a software called Manage By Stats that provides her access to customer emails, keeps track of her sales, and manages her outgoing emails. Sellers receive 8 months free of this software when they sign up for ASM.

Daily Routine – Business and Full Time Job

Danna’s average day consists of her going to work and using the Amazon app on her phone to check sales. She has partnered up with her sister who manages the paid per click advertisements and monitors clicks and impressions. Unless there is something out of the ordinary happening with sales, Danna mostly monitors the app and that is it. At night she researches new products, sends out emails once a week, and keeps up with social media.

End Goal – Leave Full Time Job

Danna’s goal is to make a couple million a year in sales. She wants to make this business her full-time job once she makes the sales needed to supplement her income. She reveals the advantage of having something that is hers is working whenever she is free. She manages her business according to her schedule and can work from anywhere in the world.

$200K in Her New Business – Interview Transcript

Matt Clark:                   Hey, there. Matt Clark here with Mr. Mike McClary, so welcome to this live video. Thank you very much for joining us. We’re going to give a couple minutes for a lot of people to come on. We’ve got a really cool session, here, and so, we’re interviewing somebody who has been very successful at this business. We’ll tell you all here, in just a few minutes, but as soon as you’re joining us, go ahead, like the video, give us a comment, let us know you can hear us loud and clear, that’ll let us know it’s time to start rocking and rolling.

Matt Clark:                   We got a lot of people that are going to be joining us from different sources. We’ve sent emails, we’ve posted on Facebook and Instagram and Twitter and everywhere else we could think of, and so, again with some time to let all those people come in here, but yeah, thank you very much for joining us. Like the video. Give us a comment.

Matt Clark:                   The other quick question, we’ve been releasing some videos over at amazingsellingmachine.com and curious to know if you’ve watched them yet? If you’ve watched all four videos, so far, over at amazingsellingmachine.com that we started releasing about a week and a half ago or so, comment below and say, “Yes, I’ve watched all the videos.” They are actually all going away tomorrow, so tomorrow is Wednesday, May, 2nd and so at 12 PM central, those videos are going to be gone.

Matt Clark:                   The only video that’s going to be remaining is video number four. Videos one through three, the software tool, Profit Spotlight access, the bonuses you get along with video two and video three about suppliers, the marketing system, all that is being removed tomorrow, Wednesday at 12 PM central and so, if you haven’t got access to all of those, if maybe you’ve only watched one video and gotten access to the software, or you haven’t watched any of the videos, you absolutely want to go check all of those out today before they’re removed tomorrow at 12 PM central. Those are all over at amazingsellingmachine.com.

Mike McClary:              Matt, everyone says they can hear us just loud and clear. Several people have already watched all four video, as a matter of fact, so we have Jody Whitfield has watched all four. Krishna has watched them as well. Stan Ring watched the first two, so Stan, be sure to get to at least that third one before noon tomorrow, before it goes away. Lots of people have watched the free videos, so that’s great.

Mike McClary:              Like Matt said, those are going away at noon tomorrow, so be sure you watch those, otherwise you won’t get a chance to see the free, awesome video training that’s available there. Really is great training. We updated it just a month or so ago, so it’s completely up-to-date, has all the latest strategies for finding products, finding suppliers, and launching them and getting immediate sales and ranking on Amazon.

Matt Clark:                   Yep, so this video here, we’re still just giving another minute or two and then we’re going to start rocking and rolling. We’re interviewing somebody’s who’s basically just started building this business. She actually doesn’t live in the US, but she sells in the US, which is super cool if you’re somebody who’s from outside the US and maybe you have some apprehension or you feel some uncertainty about being able to do this business not living in the US. She’s a perfect example and she always has a full-time job and so, you’ll be able to hear and you can ask questions too. If you have any questions you have about her story or if you have questions for us about this business model, feel free to let us know. Leave us a comment in the video and we will look at those. We’ve got ’em pulled up on our computers, so we can see your comments and also, Rich Henderson is sitting behind the scenes, and so, if he sees a question that he wants to reply too, he may see him call out your name down there and he may respond to your question down there.

Matt Clark:                   This will be a perfect example of somebody who’s built this business with a lot of life obligations, so if you feel like you have a job or don’t have that much time, you’ll be able to hear how it’s been done.

Matt Clark:                   Like I was saying, we got a lot of people still coming on here and we’ll start our interview pretty soon. This is going to be about … probably about 40 minutes and so, it’s 11:03 AM central, right now, so probably about 11:40, 11:45 central, we’re going to have to get off, so we’re going to ask some questions, and so, if you have any questions, we’ll try to pull some of yours as well and hopefully you can learn a lot about the nitty gritty of building this business first hand from somebody who’s actually just started doing this last year.

Matt Clark:                   A lot of times we bring on these big success stories of people that have been at it for three years, four years, doing millions and millions of dollars a year. We love to bring on people like this too, that are newer in the business and they’ll be there the same place they will in a couple years if they just keep at it and you can too. It allows you to hear the full spectrum of a timeline of building this business.

Matt Clark:                   Just going to check some comments here.

Mike McClary:              We have people from all over the place. We have … so, we have Krishna. We have someone from Ireland. Kevin Kavanaugh from Ireland. We also have David Eagle from London. Several people from outside of the United States. Oh, and Anic is from Geneva, Switzerland. All those places are absolutely locations where you can start a business and sell in the United States. It is not a problem at all. We show you exactly how to do that. It’s very simple to do. When Danna comes on, she’ll tell you about that, as a matter of fact.

Matt Clark:                   In case you’re just joining, we have a video series over at amazingsellingmachine.com that is being removed tomorrow, Wednesday at 12:00 PM central. The only video that’s going to be left after 12:00 PM central tomorrow is video number four, which tells you all about Amazing Selling Machine, the newest version that we have access to and doors that close on Thursday, which is why we’re removing the other three videos, so if you haven’t gotten your access to the free software, to the free downloads on videos number two and three, as soon as this video’s over, head on over to amazingsellingmachine.com, get access to those three videos and all the bonuses before tonight is over because they’re being removed tomorrow, so with that said, I think we got a lot of people that have already flooded in here on Facebook and YouTube, so let’s go ahead and get started. Maybe you want to introduce our guest?

Mike McClary:              Yeah, so our guest today is Danna and she is one of our members who’s … We were just talking before this call, who’s been selling for much less than a year, who only joined the Amazing Selling Machine less than a year ago, didn’t even finish the course probably for eight or nine months ago. I want to bring her on. Danna, it is great to see you and thanks so much for joining us today.

Danna:                         Hi guys.

Matt Clark:                   Hey, how’s it going?

Danna:                         Good.

Mike McClary:              Danna, I mentioned that you were a member of the Amazing Selling Machine. I think you took your first lesson, maybe May 6th or last year. You start along this journey where a lot of people who are watching have either already signed up, they’ll be joining us very soon, or maybe they’re considering it, so you’re a perfect example of someone who hasn’t been doing this to long, but we know when you took the training, but when was it that you actually started selling on Amazon?

Danna:                         It was … It took us a couple weeks to get the product once learned the research and we started selling right when we went to Vegas, so it was July of 2017. We were in our launch when we were at the live event, so that was awesome.

Mike McClary:              That’s great. You went live while you were at one of our live events. Now, did sales take off right away, or did it take a little bit? Walk me through the next couple months how sales were going for you.

Danna:                         When we did all of the training, we did everything and we start selling. We were selling a couple of units a day, sometimes three, sometimes five, sometimes two and then just something I recommend to everyone, you need to keep reading up and learning about the business as you would with anything else that you want to become an expert and then we figured something about PPC and that’s when we finally started selling like crazy.

Danna:                         We had a 500 units and we had 1,000 on the way and then on four days we ran out and we were going crazy. We asked the supplier to send ’em by air and we were selling 20 units a day, 30 units a day then the number was 40 units a day and what we thought would last a month, lasted a week.

Danna:                         Luckily, we were able to restock seven days after that or eight days and we were able to get back on track and get the holiday season. It was a very cool experience and lesson learned regarding out of stock.

Mike McClary:              When was this? You talked about a few sales a day, five, seven, 10. When did they really start taking off? Was that a few months later?

Danna:                         December, so it was two months later.

Mike McClary:              Awesome. As of today, how much have you sold in revenue since you started selling?

Danna:                         We broke the $200,000 mark a week ago.

Mike McClary:              That is awesome.

Mike McClary:              I think you were showing me a screenshot earlier, you want to show that real quick?

Danna:                         Sure. I can show it for sure. Here it is. Okay, so there you can see. This is the screenshot you see. You took it in right now, a couple of minutes ago and there you can see our sales.

Mike McClary:              That’s crazy. Over $205,000 in sales. Actually a really good average sales per order item, so you’re selling about, on average almost $30 for every sale, so you clearly followed the criteria we’re talking about. What would you say is your profit margin, in general, for most sales that you make?

Danna:                         I would say around 27 to 33%. It depends on the pay per click for the specific day and that kind of thing, but we are trying to keep our A cost or our average cost of sales, for those people jut joining us in check, so we’re doing okay. We have a good margin. We follow everything that you guys taught us and something that … When people ask me, “Do you really need the course?” I usually tell them, “Well, I’m very self-sufficient and probably I could have done it without the course. It would have taken me five years and who knows how many thousand dollars, but yeah, you can do it without the course. I just don’t recommend it,” just because you guys teach us everything so detailed and so step-by-step and it makes it very easy for you to follow what you guys are teaching and help us create our businesses.

Danna:                         Of course, everything’s going to depend on how much you work on it, how much energy you put into it and how do you follow instructions or not, but yeah, to me, it’s incredible that we were able to do this in less than a year. We’ve been selling for what, nine months. It’s crazy.

Matt Clark:                   Awesome. You sell in the US, right?

Danna:                         Yes. We only sell in the US, so far.

Matt Clark:                   Okay, and where do you live?

Danna:                         I live in Panama. In Central America.

Matt Clark:                   Okay. How’s that been, basically selling in the US, living in Panama? Have there been any kind of … Was it a big deal getting set up to sell there or how’s that whole process gone?

Danna:                         No, it’s been great. I’m going to tell you even something more interesting. I have sister who’s my partner and she lives in Chile, so we don’t even live in the same country, we work together, everything on the phone, everything on What’s Up and we’re selling in the US, and it’s incredible, no?

Danna:                         It’s very cool.

Matt Clark:                   Yeah, awesome. What do you think has allowed you to do this business? How much time do you spend because you have a full time job right now, right?

Danna:                         I do. I work for a bank. What we did was, at the beginning, you need to take the lessons and I would do that on Sundays or at night and then once you have the business running, you have a list of things that you have to do every day and you do them. We’re always checking sales on the cellphone with the app and if we see something that’s wrong or off for the day, because you start to get used to, so if we’re used to selling, I don’t know, 15 units by X time of the day and we’re at three, it’s like, “Oh my god, what’s up? Is the listing gone? Is the PC working?” We started doing our brainstorm, but in reality, you don’t need to spend that much time. You could do both. Once you start growing the business, you will have to spend more time because of course, we couldn’t be able to do this for 20 products  and have the second job, but if I had 20 products, I would be paying myself and not have to have the second job.

Danna:                         Also, a lot of people who could work for me, but yeah, it’s not so time consuming, but it’s a business, so you need to spend time on it, just not eight hours a day.

Matt Clark:                   Yeah. Okay, great. Thank you.

Mike McClary:              That’s awesome. Your product took off pretty quickly. That’s not uncommon. We see that happen all the time, but were there any special tips or tricks that you can think of that you might be able to give advice to people? What did you do? Anything special that your product is selling so well, so quickly?

Danna:                         I think we followed your tips on how to set up the listing, so pictures were exactly as you guys described, bullets had exactly what you guys said, the title, everything. I think it’s following instructions properly and then you start testing, right? Also, as you guys said. You start testing and then you start to develop.

Danna:                         If people are clicking, but aren’t buying, they like your title and your picture, but they don’t like what’s inside, so what’s inside that’s bothering and try to switch that. If they’re not clicking, then they’re not even liking the picture outside or the title, so try working on those, that kind of thing. You start to get a sense of this when you start to see the numbers every day, so it’s checking your numbers every day and then trying to make them the best you can.

Mike McClary:              That’s great. That’s great advice, to always be testing and seeing what’s working and you always mentioned PPC, which is pay per click. I’m assuming you’re talking about Amazon’s own internal pay per click system, right?

Danna:                         Yes. The Amazon pay per click.

Mike McClary:              Were you an expert at this before you started selling on Amazon?

Danna:                         Before I started selling on Amazon, I didn’t know you could sell on Amazon. I thought Amazon sold the stuff. Until my friend Sarah told me that her business was selling on Amazon. I was like, “You can sell on Amazon?” Then I signed up. Now, I’m an Amazon seller.

Mike McClary:              Was it very hard to figure out?

Danna:                         What?

Mike McClary:              Was it very hard to figure out? You mentioned that PPC, the pay per click is one of the things that you do. Was that hard for you to figure out how to set it up and use and optimize?

Danna:                         It’s not that it’s hard, it takes a lot of work and you need to keep learning ’cause then the algorithm keeps changing and then sometimes they like this and then the other day they like that. Thing is, you just can’t give up. You need to call a seller central and see what’s going on. If you keep going, you’re going to make it. Problem is, the people that give up.

Danna:                         We’ve had so much problems with our first product and it’s the only one that we’re still selling, but we got our listing kicked out, disappeared let’s say. We had variations mixed up, so customers were getting wrong colors. We had to stop sales for a couple of days. They had to do a manual review. All sorts of things. If you’re like, “I’m tired. I’m going to give up,” then you don’t get to grow, but if you say, “Okay. No, this is crazy, but let’s fix it and keep going,” and then you just keep going and you get to where, fortunately, thank God, we are.

Danna:                         I think this can be a very cool thing and can keep up growing and it’s thanks to you guys.

Mike McClary:              That’s awesome. This is a real business. There will be issues and problems, but like you said, one of the things that we’ve always noticed about you, Danna, is that you just refuse to give up and that’s one of the secrets to making it in this business and look at your sales. 200,000 in less than, what, eight or nine months of selling. That’s awesome. Congratulations to you.

Danna:                         Thank you. Thank you. I think it’s incredible. I can’t believe it.

Mike McClary:              I do want to go back real quickly then and ask you, you’re sales were taking off, the fall was coming, you realized that you’re running out of inventory and you see black Friday, you see the Christmas sales coming, you must be freaking out a little bit. How did you approach holiday season knowing that you had a winner and your product was already selling so well?

Danna:                         We didn’t take one penny out until January, the end of January. We just kept investing everything that came back to the account on more inventory, more inventory, more inventory. We sold, in November, December, like $80,000 in 30 days or $85,000 in 30 days. We sold in black Friday … thank God it was, I don’t know, 300 and something units. It was incredible. We couldn’t believe it. We were like, “I think this is wrong,” but it wasn’t and I think the … What you need to realize is … or make a plan. What can you set aside for this business and how long can you leave it there? If we would have started taking out the money right away, we did profit, a lot of it actually, but we couldn’t have grown.

Danna:                         We bought more units and more units and more units and then when the slow down came in January, then we started to take out our money and we were able to take out the original investment, the course investment and a little profit every month since and still we have a couple thousand units being sent over. We have a couple also in stock and everything’s been paid by the business already ’cause we already took out our money, so it’s … We had to put money in for two or three orders and after that, everything started paying for what we got from Amazon.

Danna:                         I think it’s that. If you’re … You need to make a plan and know how much you’re able to put in and then when you buy your product, make sure that it’s going to be enough, ’cause if you buy a very expensive product, then you’re going to need more money to restock it. You need to be able to figure that out when you’re starting out. How much you can put into the business and how long you’re able to leave it there.

Mike McClary:              That’s really smart of you. There’s several ways to approach this business, but one of the ways to make it grow as quickly as you guys have was to make that decision to keep reinvesting things back into it. Very smart moves. Love seeing that and now you’re seeing the benefits from that.

Danna:                         We had jobs, so it was easier for us to do that, but that’s way I say you have to plan it out when you start.

Matt Clark:                   Cool, so we’ve had a few people asking … We’re not going to have her answer this, but a few people are like, “What product does she sell?” We typically don’t ask our guests to share this. She’s here just to help people out. She’s not being paid or anything for this and so, we don’t ask them to share that because what happens is that people watching will be like, “Oh, that’s the product I need to sell. That’s the key to the success.” That’s not it at all. It’s not because she picked some magically product nobody had ever thought of. She followed the process. Went through the system. Picked a good product and then did all the rest of the process, which is where most of the value comes from and so, we don’t want people thinking that’s the only product.

Matt Clark:                   I was mentioning at the beginning, is we’ve got a video series over at amazingsellingmachine.com and video number one is all about how you find those same kind of opportunities. She went through a process much like over in video one and found her product to start with, so we’re not going to ask her share just ’cause it causes problems for her and stuff. I just want to make sure you know that we’re not intentionally avoiding that and she’s selling something weird we don’t want to talk about or something.

Danna:                         I want to tell you something, if I can. For ASM eight, I had a lot of friends sign up and I can tell you at least four or five of them, even more maybe have their products live. Each product is a totally different category, totally different … They just followed the steps and the system and they’re all selling and they’re as excited as I was back in October when we first spoke, but it’s incredible.

Danna:                         They’re like, “We’re selling 15 units a day. Oh my God. Oh my God.” Each one is a different category. Each one is a totally different product. Nothing to do with anything else. One is sports. One’s kitchen. One is baby. Everyone … As long as you keep doing the job and working and do the system, you can find your own product.

Matt Clark:                   Yeah, sweet. Thank you. I noticed in your graph that you showed earlier, you had a big spike around Christmas time, which is pretty typical. How have things gone since the holiday craziness has been over?

Danna:                         I can share it with you if you want, so we can talk about it. Basically, this is when we started selling. This were when we spiked in September. This is when we ran out of stock. Then we got our merchandise back, again. This is Black Friday. Again, we were at of stock. This is the holidays. This is like, oh my God, what is this? Oh no, this is Black Friday, here. Then Cyber Monday and then we ran out of stock and it came quickly and then the rest of this year now has been what I have been telling you. We have a really good days. We have norma days, but it’s normal for any kind of product to have a slow down after Christmas, because everyone’s not buying gifts anymore, but we’re doing great.

Danna:                         We’ve been selling at least … We’ve been selling at least a couple thousand a month. More than a couple, but enough and we’ve been able to keep on ordering inventory and setting everything up and make a profit. It’s understandable that every month is going to be Christmas, but if you plan it right, you can have a very good Christmas and you average that for the full year.

Matt Clark:                   Your average sales, right now, look pretty good to me actually, right now. I saw days where there was 20, 30, 40, 50 units, so if that’s outside of Christmas, that’s a very nice business to run. I want to ask you this, also, is this all just with one product right now?

Danna:                         Yes, so we had … Several times we had ideas for new products and started doing the research for that, but then decided to add additional variations to the original product. For us, every time we added a variation, it was like adding a new product, so that was good. Now, we’re working on our second product.

Danna:                         You do need to eventually start growing, ’cause you can’t depend on only one, but yeah, so far, one.

Matt Clark:                   You’re just launching your second product and I’m assuming, did you stick with the same type of category to take advantage of your existing customers?

Danna:                         Yes. We are on our way to building our email list with existing customer’s info and stuff and we’d love to be able to target them when we get our new product. It’s sort of in the same category, ’cause ours can be played in several categories, but yeah. We stuck to the criteria, basically, and just because we thought it was easier because of what you said in the course. If you get alike product, then it’s easier to ship by air and you can restock quickly if you have a problem, so in the beginning when you’re starting out, if you run out of stock, the only way you can fix that quickly is if you’re able to ship it by air and your product weights 10 pounds, then it’s going to be impossible.

Matt Clark:                   Cool. You’ve had this success in this business. You’ve been at it for less than a year. You can tell you’re super excited about it. You still have your job and everything. Where do you want to go with this business? Where do you want to take it? What’s your end goal?

Danna:                         Our end goal? I don’t know, be like you guys.

Matt Clark:                   Do you think like-

Danna:                         A couple million a year.

Matt Clark:                   What’s that?

Danna:                         Couple million a year.

Matt Clark:                   Yeah. Are you using this, ’cause eventually you want this to be your full-time career or job or however you want to look at it?

Danna:                         Yeah. I think the advantages of having something that’s yours, that you can work whenever you’re free or whenever … If you have kids, right, and you gotta take them to, I don’t know, a recital, you can’t work at that time and with this kind of business you’re able to manage everything around your schedule, ’cause it’s yours.

Danna:                         You can be working from Israel or Switzerland or whatever. When we had our first interview, Matt, do you remember, I was in Switzerland working. I was there for a week with the bank and it was totally fine. I kept looking at my sales. We were doing AS interview. This kind of thing you can do anywhere and everywhere and at anytime.

Danna:                         Of course, it would be amazing to eventually have this be my main source of income.

Matt Clark:                   Cool, I guess last question from us before we see what the audience has to say is, we’ve got a lot of people here that are sitting here watching this, a lot more people will watch the replay also, and they’re in the situation you were more or less a year ago. They’re sitting and like, “Maybe I have a job or I have something else going on. I’m thinking about doing this. I’m kind of excited about it. It’s kind of expensive. I don’t know if I should take the risk.” What’s your, I don’t know, I guess maybe some insight for them maybe where they’re at today.

Danna:                         When we started doing this, when we first saw my friend Sarah’s post regarding ASM, we were like, “Oh my God, it’s so much money.” We started doing research and we read about all the courses that were out there and this and that and then we had learned that yours had been closed for a year and a half when ASM seven opened and everyone said,” Don’t waste your money with anything else. This is the one that works,” so we said,” Okay, let’s make the effort,” and we went in with … To us, it was an investment, not like an expense. It was an investment, and we said, “You pay for college, why not pay for something that’s going to teach us how to make money?”

Danna:                         As I said before, of course you can do it without it, but it’s going to take you forever, and the learning curve is going to be much more expensive to what the course is worth and I’ve seen it. I’ve met a lot of people who think that they sell on Amazon and I said they think that they sell because they do have a product on Amazon, they just don’t sell any of it. It’s really sad, ’cause they make an investment and they buy merchandise and they’re paying storage fees or whatever and they’re not able to sell because they chose the wrong product ’cause they didn’t know how to chose the right one or they don’t how to set up the listing to make it special or all sorts of things that you guys teach us.

Danna:                         Regarding the fact that I have a job. I have a lot of people that I know that are working on this that also jobs. I have a friend in Switzerland that I met through Facebook and she’s called Mercy and she also has her business life. She’s also working on her second product. She’s ASM eight and all sorts of people that work as consultants, they have their own businesses, they have … This doesn’t take so much time.

Danna:                         The way that the course is setup, it’s eight modules, so one a week and it’s three to four hours a week, so you can do it at night, on Saturdays. I would take my phone with my ear phones and sit whenever I was free listening to the classes. Classes are not that long and I would carry my notebook to take notes and I think you can do it. If you want to do it, if you have the will to create something that’s yours and that you can be successful at, I think this it, ’cause Amazon keeps growing. Every year it’s larger and larger and sells keep exploding every quarter.

Danna:                         I work at a bank. I do trading and I follow the stocks and I always say, “I need to buy more Amazon shares. This is going to be … They are going to own the world.” We’re getting in, in the beginning and we’re half way, at least. People ask me, “Why do you tell people? Why would you share you secret?”

Danna:                         I’m like, “It’s not really a secret and if there’s people that also need to support their families, why not help them? It’s not that they’re going to go and take my product and sell it too and if they do, I don’t think they’ll be as successful as us.” I wouldn’t chose my product. I wouldn’t want to compete with us, but there’s thousands of products out there or millions you could say and there’s opportunities for everyone, so why not give other people the shot?

Matt Clark:                   Perfect. Thank you. Appreciate that.

Mike McClary:              We have a couple questions, if you don’t mind, Danna, before we let you go here.

Matt Clark:                   Okay.

Mike McClary:              Here is a great question from Tatiana Verner. What is your daily routine like now that you’re selling on Amazon? What does it take for you to keep doing every day?

Danna:                         My daily routine is I go to work. I have the Amazon app on my phone and I check sales. My sister does the pay per click, so every morning she checks how we’re doing, if we’re getting clicks or impressions and we twitch some bids according to that. Unless there’s anything really weird going on, we just keep monitoring it and that’s it. Then at night, we’re doing the research for the new products or checking if there’s cool ideas that we have to do. Once a week I do the email that we send out and then you to also follow your social media. We only work with Facebook. We don’t even have that many other options, although I know they’re good. I’m not as creative in making content.

Mike McClary:              That’s great. That means you have more possibilities later on if you want to expand into other social media.

Mike McClary:              I got another one, then if you want to find one too, Matt.

Matt Clark:                   Sure.

Mike McClary:              Someone asked … Sylvia asked, speaking of emails, “How do you build your customer list when Amazon won’t give you the actual email for each customer?”

Danna:                         There’s a couple of ways that you guys teach and also, well, you guys introduced us to Phil Jepsen’s, MBS, Manage by Stats, so I bought their email ad a couple of weeks ago, so I got … We had 5,000 customers and we were able to get 3,000 addresses, so we’re slowly building up our list using those emails.

Mike McClary:              Excellent, and then do you put anything inside your product when it gets to a customer to get them-

Danna:                         We do. We have to work on that because we haven’t been as successful getting them to sign up. I think maybe our product is too small and maybe the insert gets lost, but yeah, we need to work on that.

Mike McClary:              Okay, good. The tool that Danna was mentioning, was called Manage by Stats Just so you know, that comes free. Eight months free with the Amazing Selling Machine, so as soon as the course opens up this week, you’ll get eight months access to that. That takes care of all your emails to your customers. It tracks your sales, your profit numbers and it gives the ability, if you chose to do so, something that Danna was talking about, about also reaching out and getting more addresses for your customers, as well.

Matt Clark:                   Yep, and we have a question here from Kevin Chan and David Eagle are basically asking the same question. They’re asking, how much do you need to invest to start this business? We can give our typical answer, but since you’re here Danna, how much did you start with in inventory and the basic costs like inventory, packaging, that kind of thing?

Danna:                         The first order and after … We needed 10,000 to get started, so the course, first order, etc., and because our sales were exploding, we ended up putting another 10,000 and that was it. After that, we started paying everything from the Amazon business.

Matt Clark:                   Okay.

Danna:                         Depends on the product. For us, I think that it was a little … maybe a mistake to buy such an expensive product at first because if you don’t have enough cash … That’s what I tell the new people that I meet when they say, “Oh, but I’m cash strapped,” so I was like, “Pick a cheaper product because then you can buy more inventory with less money.” Ours was a little expensive, so we needed to keep on putting money, but lesson learned. It’s going to depend on the product that you choose.

Matt Clark:                   Okay. Amazing Selling Machine, for people who don’t know, there’s two payment options right now. The first one is about $4,000. 3,997. The other one is five payments of 997, so it means the first month is 997 and then either way, you get access to all the same stuff and whenever you, either … If you pay upfront or if you complete those five payments, there’s no other charges, there’s nothing else that we charge, so that’s really it for Amazing Selling Machine, and then the main cost is inventory. Advertising is relatively small, especially at the beginning Packaging and shipping, we lump that in with inventory, so that piece, sort of average I would say is two to three thousand dollars in inventory to get started. Danna went a little bit more and like she said, it was a little bit more of an expensive product, so it makes sense, but that gives you an idea of what most people get started with.

Matt Clark:                   Hopefully, by that point, after your initial inventory investment then hopefully you can, as long as you’re not trying to be super aggressive, have each inventory investment thereafter turnover the cash, so that you’re actually making money, you’re not having to put more money into it. Believe it or not, that’s actually what my wife … She decided she wanted to build one of these businesses after hearing all this stuff for so long, and so, she’s super conservative when it comes to that, and so literally she made a profit on her first inventory order and has made a profit on every single one of her other inventory order. She hasn’t been super aggressive. It kind of depends on how you run it.

Mike McClary:              Awesome and you know, we have a new member on here. Marks G. Success, Jr., welcome to the course. He actually purchased ASM last week during our prelaunch and he’s excited to start using the course. He does have a question about the buy back promise. If you haven’t seen the buy back promise yet, we offer a crazy … Already an existing 30 day money back guarantee. We also have a six month buy back promise, where if you follow everything in the course and you just take some easy, simple steps, make sure you follow the simple things like, getting your inventory placed, launching your product, launching it the way we want you to, very simple basic things, then we’ll actually buy back your inventory that you have spent and bought and give you back the money for the course, if after six months you realize you don’t want this business anymore.

Mike McClary:              His question is, he already is an existing seller, does he have to launch a new product to take advantage of that? The answer is, yeah. The reason for that is, we want you to follow our guidelines and principles for finding a product. We know that if you follow the guidelines that we give you for finding a product, it will be a good product. That’s why we do ask you to launch a new product.

Mike McClary:              If your current product is selling really, really, really well, send me a personal email, we might actually buy that one back.

Matt Clark:                   Why don’t we handle one more question, and then we’ll need to wrap up here. Amead says this interesting one for you Danna, “What’s the difference between stock trading and selling on Amazon?”

Danna:                         Well, I’m not a trader. I’m a wealth manager. I hate stock trading. I think it’s like a casino. Unless you buy blue chips and keep them forever and just expect them to grow. This is your own business. When you got and buy a stock, you see the information that is public and you can only analyze that, but you really don’t know what’s going on inside the company. This is your company. You chose the product. You manage it. You pick the quality. You pick the packaging. You pick the pictures, the title, the bullets, everything that you do, you do it and you have control over it, so this is your business. Everything that you do, you control and it’s yours, which means that you can change to make better every time, so to me, this is really cool.

Danna:                         The fact that you’re able to create your own business, access 300 million people in the US and eventually in other markets, sitting at home with my computer or sitting at the beach, why wouldn’t you? It’s incredible. Plus, the potential is enormous. To me, that’s it. The potential … Sky’s the limit here and it depends on how much you’re willing to put into it and how much energy you want to spend on it. If you’re like us, and you won’t give up, I’m sure you’ll make it.

Matt Clark:                   Great. Thank you. See everybody, if you haven’t already seen all four videos over at amazingsellingmachine.com, the first three videos and all the bonuses and downlands you get are being pulled tomorrow, Wednesday, May 2nd at 12:00 PM central, so absolutely go over to amazingsellingmachine.com tonight and make sure you grab all those and grab all the bonuses and downloads you get with the rifest three videos, ’cause tomorrow at 12:00 PM you’re only going to be able to watch video number four and then doors to Amazing Selling Machine close Thursday at 11:59 PM pacific and video four will give you all those details, so absolutely check out all the videos, especially check out video four and absolutely grab your spot inside of Amazing Selling Machine, so you can join us and start on the same journey that Danna’s been down the past year and like she said, “Sky is the limit.”

Matt Clark:                   Thank you very much for joining us, Danna. Alright, thank you. Thanks everybody. We’ll see you soon.

 

 

How to start an Amazon Business:

 

Danna joined the Amazing Selling Machine community a year ago and has already hit $200k in sales. She built her business selling in the U.S market while living in Panama and working a full-time job. She shares her insider tips for testing product listings to rank on Amazon, reinvesting to grow the business quickly, launching a second product, and building a customer email list.

Includes:

What is Amazing Selling Machine?

Is the Amazing Selling Machine (ASM) Course Necessary?

Testing Product Listings to Rank on Amazon

Encountering Struggles and Never Giving Up

Reinvesting to Grow the Business Quickly

Amazing Selling Machine Helps Find Products in All Categories

Launching a Second Product

Building Your Customer List When Amazon Does Not Give Emails

Daily Routine – Business and Full Time Job

End Goal – Leave Full Time Job

$200K in Her New Business – Interview Transcript

 

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/GP0WmF6RXUk” frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

During her interview with Mike McClary and Matt Clark, Danna explains how after finishing her Amazing Selling Machine training and launching her product, she began to see a couple of sales a day. Every day Danna worked to read and learn how the Amazon market operates, and within two months her products sales exploded. Inventory she thought would last a month ended up only lasting her a week.

What is Amazing Selling Machine?

Amazing Selling Machine 9 recently closed its doors after accepting many new entrepreneurs looking to sell on Amazon. The course provides access to a brand new 8-week web class, weekly live coaching calls, the private ASM community and mentors, the private resource vault, and more. ASM comes with a 6 month buy back promise. If a new seller follows everything in the course, gets their inventory placed, launches their product, and decides this business is not for them, ASM will buy back the inventory and give back the money spent to sign up for the course.

Is the Amazing Selling Machine (ASM) Course Necessary?

Danna followed everything she learned in the course. She reveals she probably could have built her business without the course, but it would have taken her over five years and thousands of dollars. ASM taught her everything in such detail it set her up to create a successful business. Before committing to ASM, Danna did her research about all the available courses. Every review she found told her not to waste her money on anything else because ASM was the one that worked.

Testing Product Listings to Rank on Amazon

Danna followed Amazing Selling Machine’s tips for product images, listing titles, and bullet points. After following instructions properly, she began to test to see which versions of titles, images, and bullet points worked best. When people were clicking her product and not buying, she found they liked how her product looked and the title, but not the bullet points. When they were not clicking on her product at all, she found customers did not like her image or title. Working to adjust her listings allowed her to rank her product on Amazon.

Encountering Struggles and Never Giving Up

Danna’s advice to new sellers is to never give up and keep learning. She believes that if someone keeps going, they are going to make it in this business. Danna had problems with her first product, such as listings disappearing, mixed up variations, customers receiving wrong products, and more. She explains that if she gave up then she would have never been able to grow her company. She had to decide that what was happening might be crazy, but she had to keep going.

Reinvesting to Grow the Business Quickly

Danna did not take any money out of her Amazon business until the end of her first holiday season. Every sale she made she invested back into her account to buy more inventory. She ended up selling $80k in 30 days. Danna set herself up for this success by making a plan, knowing how much she was able to invest, understanding the cost to restock her product, and reinvesting to grow her business quickly.

Amazing Selling Machine Helps Find Products in All Categories

Some new entrepreneurs may feel that all the good products are taken, or members on Amazing Selling Machine (ASM) are selling the same products. Danna reveals she has four or five friends who signed up for ASM the same time she did. They are all selling different products, in different product categories. They all followed the guidelines and requirements set by ASM and found successful products in a variety of categories.

Launching a Second Product

Instead of adding new products to her brand, Danna started by adding variations to her existing product. A year later and she is just now starting to work on her second product. Danna explains that for a business to grow, a seller cannot depend on only one product. When picking her second product, Danna stuck within the same category of her existing product to target her existing customers. She has worked to build her client email list and will reach out to them when her second product launches.

Building Your Customer List When Amazon Does Not Give Emails

Amazon does not provide customer emails when sales are made. To combat this Amazing Selling Machine (ASM) provides tips and techniques to encourage customers to sign up for an email list. Danna reveals she uses a software called Manage By Stats that provides her access to customer emails, keeps track of her sales, and manages her outgoing emails. Sellers receive 8 months free of this software when they sign up for ASM.

Daily Routine – Business and Full Time Job

Danna’s average day consists of her going to work and using the Amazon app on her phone to check sales. She has partnered up with her sister who manages the paid per click advertisements and monitors clicks and impressions. Unless there is something out of the ordinary happening with sales, Danna mostly monitors the app and that is it. At night she researches new products, sends out emails once a week, and keeps up with social media.

End Goal – Leave Full Time Job

Danna’s goal is to make a couple million a year in sales. She wants to make this business her full-time job once she makes the sales needed to supplement her income. She reveals the advantage of having something that is hers is working whenever she is free. She manages her business according to her schedule and can work from anywhere in the world.

 

 

$200K in Her New Business – Interview Transcript

 

 

Matt Clark:                   Hey, there. Matt Clark here with Mr. Mike McClary, so welcome to this live video. Thank you very much for joining us. We’re going to give a couple minutes for a lot of people to come on. We’ve got a really cool session, here, and so, we’re interviewing somebody who has been very successful at this business. We’ll tell you all here, in just a few minutes, but as soon as you’re joining us, go ahead, like the video, give us a comment, let us know you can hear us loud and clear, that’ll let us know it’s time to start rocking and rolling.

Matt Clark:                   We got a lot of people that are going to be joining us from different sources. We’ve sent emails, we’ve posted on Facebook and Instagram and Twitter and everywhere else we could think of, and so, again with some time to let all those people come in here, but yeah, thank you very much for joining us. Like the video. Give us a comment.

Matt Clark:                   The other quick question, we’ve been releasing some videos over at amazingsellingmachine.com and curious to know if you’ve watched them yet? If you’ve watched all four videos, so far, over at amazingsellingmachine.com that we started releasing about a week and a half ago or so, comment below and say, “Yes, I’ve watched all the videos.” They are actually all going away tomorrow, so tomorrow is Wednesday, May, 2nd and so at 12 PM central, those videos are going to be gone.

Matt Clark:                   The only video that’s going to be remaining is video number four. Videos one through three, the software tool, Profit Spotlight access, the bonuses you get along with video two and video three about suppliers, the marketing system, all that is being removed tomorrow, Wednesday at 12 PM central and so, if you haven’t got access to all of those, if maybe you’ve only watched one video and gotten access to the software, or you haven’t watched any of the videos, you absolutely want to go check all of those out today before they’re removed tomorrow at 12 PM central. Those are all over at amazingsellingmachine.com.

Mike McClary:              Matt, everyone says they can hear us just loud and clear. Several people have already watched all four video, as a matter of fact, so we have Jody Whitfield has watched all four. Krishna has watched them as well. Stan Ring watched the first two, so Stan, be sure to get to at least that third one before noon tomorrow, before it goes away. Lots of people have watched the free videos, so that’s great.

Mike McClary:              Like Matt said, those are going away at noon tomorrow, so be sure you watch those, otherwise you won’t get a chance to see the free, awesome video training that’s available there. Really is great training. We updated it just a month or so ago, so it’s completely up-to-date, has all the latest strategies for finding products, finding suppliers, and launching them and getting immediate sales and ranking on Amazon.

Matt Clark:                   Yep, so this video here, we’re still just giving another minute or two and then we’re going to start rocking and rolling. We’re interviewing somebody’s who’s basically just started building this business. She actually doesn’t live in the US, but she sells in the US, which is super cool if you’re somebody who’s from outside the US and maybe you have some apprehension or you feel some uncertainty about being able to do this business not living in the US. She’s a perfect example and she always has a full-time job and so, you’ll be able to hear and you can ask questions too. If you have any questions you have about her story or if you have questions for us about this business model, feel free to let us know. Leave us a comment in the video and we will look at those. We’ve got ’em pulled up on our computers, so we can see your comments and also, Rich Henderson is sitting behind the scenes, and so, if he sees a question that he wants to reply too, he may see him call out your name down there and he may respond to your question down there.

Matt Clark:                   This will be a perfect example of somebody who’s built this business with a lot of life obligations, so if you feel like you have a job or don’t have that much time, you’ll be able to hear how it’s been done.

Matt Clark:                   Like I was saying, we got a lot of people still coming on here and we’ll start our interview pretty soon. This is going to be about … probably about 40 minutes and so, it’s 11:03 AM central, right now, so probably about 11:40, 11:45 central, we’re going to have to get off, so we’re going to ask some questions, and so, if you have any questions, we’ll try to pull some of yours as well and hopefully you can learn a lot about the nitty gritty of building this business first hand from somebody who’s actually just started doing this last year.

Matt Clark:                   A lot of times we bring on these big success stories of people that have been at it for three years, four years, doing millions and millions of dollars a year. We love to bring on people like this too, that are newer in the business and they’ll be there the same place they will in a couple years if they just keep at it and you can too. It allows you to hear the full spectrum of a timeline of building this business.

Matt Clark:                   Just going to check some comments here.

Mike McClary:              We have people from all over the place. We have … so, we have Krishna. We have someone from Ireland. Kevin Kavanaugh from Ireland. We also have David Eagle from London. Several people from outside of the United States. Oh, and Anic is from Geneva, Switzerland. All those places are absolutely locations where you can start a business and sell in the United States. It is not a problem at all. We show you exactly how to do that. It’s very simple to do. When Danna comes on, she’ll tell you about that, as a matter of fact.

Matt Clark:                   In case you’re just joining, we have a video series over at amazingsellingmachine.com that is being removed tomorrow, Wednesday at 12:00 PM central. The only video that’s going to be left after 12:00 PM central tomorrow is video number four, which tells you all about Amazing Selling Machine, the newest version that we have access to and doors that close on Thursday, which is why we’re removing the other three videos, so if you haven’t gotten your access to the free software, to the free downloads on videos number two and three, as soon as this video’s over, head on over to amazingsellingmachine.com, get access to those three videos and all the bonuses before tonight is over because they’re being removed tomorrow, so with that said, I think we got a lot of people that have already flooded in here on Facebook and YouTube, so let’s go ahead and get started. Maybe you want to introduce our guest?

Mike McClary:              Yeah, so our guest today is Danna and she is one of our members who’s … We were just talking before this call, who’s been selling for much less than a year, who only joined the Amazing Selling Machine less than a year ago, didn’t even finish the course probably for eight or nine months ago. I want to bring her on. Danna, it is great to see you and thanks so much for joining us today.

Danna:                         Hi guys.

Matt Clark:                   Hey, how’s it going?

Danna:                         Good.

Mike McClary:              Danna, I mentioned that you were a member of the Amazing Selling Machine. I think you took your first lesson, maybe May 6th or last year. You start along this journey where a lot of people who are watching have either already signed up, they’ll be joining us very soon, or maybe they’re considering it, so you’re a perfect example of someone who hasn’t been doing this to long, but we know when you took the training, but when was it that you actually started selling on Amazon?

Danna:                         It was … It took us a couple weeks to get the product once learned the research and we started selling right when we went to Vegas, so it was July of 2017. We were in our launch when we were at the live event, so that was awesome.

Mike McClary:              That’s great. You went live while you were at one of our live events. Now, did sales take off right away, or did it take a little bit? Walk me through the next couple months how sales were going for you.

Danna:                         When we did all of the training, we did everything and we start selling. We were selling a couple of units a day, sometimes three, sometimes five, sometimes two and then just something I recommend to everyone, you need to keep reading up and learning about the business as you would with anything else that you want to become an expert and then we figured something about PPC and that’s when we finally started selling like crazy.

Danna:                         We had a 500 units and we had 1,000 on the way and then on four days we ran out and we were going crazy. We asked the supplier to send ’em by air and we were selling 20 units a day, 30 units a day then the number was 40 units a day and what we thought would last a month, lasted a week.

Danna:                         Luckily, we were able to restock seven days after that or eight days and we were able to get back on track and get the holiday season. It was a very cool experience and lesson learned regarding out of stock.

Mike McClary:              When was this? You talked about a few sales a day, five, seven, 10. When did they really start taking off? Was that a few months later?

Danna:                         December, so it was two months later.

Mike McClary:              Awesome. As of today, how much have you sold in revenue since you started selling?

Danna:                         We broke the $200,000 mark a week ago.

Mike McClary:              That is awesome.

Mike McClary:              I think you were showing me a screenshot earlier, you want to show that real quick?

Danna:                         Sure. I can show it for sure. Here it is. Okay, so there you can see. This is the screenshot you see. You took it in right now, a couple of minutes ago and there you can see our sales.

Mike McClary:              That’s crazy. Over $205,000 in sales. Actually a really good average sales per order item, so you’re selling about, on average almost $30 for every sale, so you clearly followed the criteria we’re talking about. What would you say is your profit margin, in general, for most sales that you make?

Danna:                         I would say around 27 to 33%. It depends on the pay per click for the specific day and that kind of thing, but we are trying to keep our A cost or our average cost of sales, for those people jut joining us in check, so we’re doing okay. We have a good margin. We follow everything that you guys taught us and something that … When people ask me, “Do you really need the course?” I usually tell them, “Well, I’m very self-sufficient and probably I could have done it without the course. It would have taken me five years and who knows how many thousand dollars, but yeah, you can do it without the course. I just don’t recommend it,” just because you guys teach us everything so detailed and so step-by-step and it makes it very easy for you to follow what you guys are teaching and help us create our businesses.

Danna:                         Of course, everything’s going to depend on how much you work on it, how much energy you put into it and how do you follow instructions or not, but yeah, to me, it’s incredible that we were able to do this in less than a year. We’ve been selling for what, nine months. It’s crazy.

Matt Clark:                   Awesome. You sell in the US, right?

Danna:                         Yes. We only sell in the US, so far.

Matt Clark:                   Okay, and where do you live?

Danna:                         I live in Panama. In Central America.

Matt Clark:                   Okay. How’s that been, basically selling in the US, living in Panama? Have there been any kind of … Was it a big deal getting set up to sell there or how’s that whole process gone?

Danna:                         No, it’s been great. I’m going to tell you even something more interesting. I have sister who’s my partner and she lives in Chile, so we don’t even live in the same country, we work together, everything on the phone, everything on What’s Up and we’re selling in the US, and it’s incredible, no?

Danna:                         It’s very cool.

Matt Clark:                   Yeah, awesome. What do you think has allowed you to do this business? How much time do you spend because you have a full time job right now, right?

Danna:                         I do. I work for a bank. What we did was, at the beginning, you need to take the lessons and I would do that on Sundays or at night and then once you have the business running, you have a list of things that you have to do every day and you do them. We’re always checking sales on the cellphone with the app and if we see something that’s wrong or off for the day, because you start to get used to, so if we’re used to selling, I don’t know, 15 units by X time of the day and we’re at three, it’s like, “Oh my god, what’s up? Is the listing gone? Is the PC working?” We started doing our brainstorm, but in reality, you don’t need to spend that much time. You could do both. Once you start growing the business, you will have to spend more time because of course, we couldn’t be able to do this for 20 products  and have the second job, but if I had 20 products, I would be paying myself and not have to have the second job.

Danna:                         Also, a lot of people who could work for me, but yeah, it’s not so time consuming, but it’s a business, so you need to spend time on it, just not eight hours a day.

Matt Clark:                   Yeah. Okay, great. Thank you.

Mike McClary:              That’s awesome. Your product took off pretty quickly. That’s not uncommon. We see that happen all the time, but were there any special tips or tricks that you can think of that you might be able to give advice to people? What did you do? Anything special that your product is selling so well, so quickly?

Danna:                         I think we followed your tips on how to set up the listing, so pictures were exactly as you guys described, bullets had exactly what you guys said, the title, everything. I think it’s following instructions properly and then you start testing, right? Also, as you guys said. You start testing and then you start to develop.

Danna:                         If people are clicking, but aren’t buying, they like your title and your picture, but they don’t like what’s inside, so what’s inside that’s bothering and try to switch that. If they’re not clicking, then they’re not even liking the picture outside or the title, so try working on those, that kind of thing. You start to get a sense of this when you start to see the numbers every day, so it’s checking your numbers every day and then trying to make them the best you can.

Mike McClary:              That’s great. That’s great advice, to always be testing and seeing what’s working and you always mentioned PPC, which is pay per click. I’m assuming you’re talking about Amazon’s own internal pay per click system, right?

Danna:                         Yes. The Amazon pay per click.

Mike McClary:              Were you an expert at this before you started selling on Amazon?

Danna:                         Before I started selling on Amazon, I didn’t know you could sell on Amazon. I thought Amazon sold the stuff. Until my friend Sarah told me that her business was selling on Amazon. I was like, “You can sell on Amazon?” Then I signed up. Now, I’m an Amazon seller.

Mike McClary:              Was it very hard to figure out?

Danna:                         What?

Mike McClary:              Was it very hard to figure out? You mentioned that PPC, the pay per click is one of the things that you do. Was that hard for you to figure out how to set it up and use and optimize?

Danna:                         It’s not that it’s hard, it takes a lot of work and you need to keep learning ’cause then the algorithm keeps changing and then sometimes they like this and then the other day they like that. Thing is, you just can’t give up. You need to call a seller central and see what’s going on. If you keep going, you’re going to make it. Problem is, the people that give up.

Danna:                         We’ve had so much problems with our first product and it’s the only one that we’re still selling, but we got our listing kicked out, disappeared let’s say. We had variations mixed up, so customers were getting wrong colors. We had to stop sales for a couple of days. They had to do a manual review. All sorts of things. If you’re like, “I’m tired. I’m going to give up,” then you don’t get to grow, but if you say, “Okay. No, this is crazy, but let’s fix it and keep going,” and then you just keep going and you get to where, fortunately, thank God, we are.

Danna:                         I think this can be a very cool thing and can keep up growing and it’s thanks to you guys.

Mike McClary:              That’s awesome. This is a real business. There will be issues and problems, but like you said, one of the things that we’ve always noticed about you, Danna, is that you just refuse to give up and that’s one of the secrets to making it in this business and look at your sales. 200,000 in less than, what, eight or nine months of selling. That’s awesome. Congratulations to you.

Danna:                         Thank you. Thank you. I think it’s incredible. I can’t believe it.

Mike McClary:              I do want to go back real quickly then and ask you, you’re sales were taking off, the fall was coming, you realized that you’re running out of inventory and you see black Friday, you see the Christmas sales coming, you must be freaking out a little bit. How did you approach holiday season knowing that you had a winner and your product was already selling so well?

Danna:                         We didn’t take one penny out until January, the end of January. We just kept investing everything that came back to the account on more inventory, more inventory, more inventory. We sold, in November, December, like $80,000 in 30 days or $85,000 in 30 days. We sold in black Friday … thank God it was, I don’t know, 300 and something units. It was incredible. We couldn’t believe it. We were like, “I think this is wrong,” but it wasn’t and I think the … What you need to realize is … or make a plan. What can you set aside for this business and how long can you leave it there? If we would have started taking out the money right away, we did profit, a lot of it actually, but we couldn’t have grown.

Danna:                         We bought more units and more units and more units and then when the slow down came in January, then we started to take out our money and we were able to take out the original investment, the course investment and a little profit every month since and still we have a couple thousand units being sent over. We have a couple also in stock and everything’s been paid by the business already ’cause we already took out our money, so it’s … We had to put money in for two or three orders and after that, everything started paying for what we got from Amazon.

Danna:                         I think it’s that. If you’re … You need to make a plan and know how much you’re able to put in and then when you buy your product, make sure that it’s going to be enough, ’cause if you buy a very expensive product, then you’re going to need more money to restock it. You need to be able to figure that out when you’re starting out. How much you can put into the business and how long you’re able to leave it there.

Mike McClary:              That’s really smart of you. There’s several ways to approach this business, but one of the ways to make it grow as quickly as you guys have was to make that decision to keep reinvesting things back into it. Very smart moves. Love seeing that and now you’re seeing the benefits from that.

Danna:                         We had jobs, so it was easier for us to do that, but that’s way I say you have to plan it out when you start.

Matt Clark:                   Cool, so we’ve had a few people asking … We’re not going to have her answer this, but a few people are like, “What product does she sell?” We typically don’t ask our guests to share this. She’s here just to help people out. She’s not being paid or anything for this and so, we don’t ask them to share that because what happens is that people watching will be like, “Oh, that’s the product I need to sell. That’s the key to the success.” That’s not it at all. It’s not because she picked some magically product nobody had ever thought of. She followed the process. Went through the system. Picked a good product and then did all the rest of the process, which is where most of the value comes from and so, we don’t want people thinking that’s the only product.

Matt Clark:                   I was mentioning at the beginning, is we’ve got a video series over at amazingsellingmachine.com and video number one is all about how you find those same kind of opportunities. She went through a process much like over in video one and found her product to start with, so we’re not going to ask her share just ’cause it causes problems for her and stuff. I just want to make sure you know that we’re not intentionally avoiding that and she’s selling something weird we don’t want to talk about or something.

Danna:                         I want to tell you something, if I can. For ASM eight, I had a lot of friends sign up and I can tell you at least four or five of them, even more maybe have their products live. Each product is a totally different category, totally different … They just followed the steps and the system and they’re all selling and they’re as excited as I was back in October when we first spoke, but it’s incredible.

Danna:                         They’re like, “We’re selling 15 units a day. Oh my God. Oh my God.” Each one is a different category. Each one is a totally different product. Nothing to do with anything else. One is sports. One’s kitchen. One is baby. Everyone … As long as you keep doing the job and working and do the system, you can find your own product.

Matt Clark:                   Yeah, sweet. Thank you. I noticed in your graph that you showed earlier, you had a big spike around Christmas time, which is pretty typical. How have things gone since the holiday craziness has been over?

Danna:                         I can share it with you if you want, so we can talk about it. Basically, this is when we started selling. This were when we spiked in September. This is when we ran out of stock. Then we got our merchandise back, again. This is Black Friday. Again, we were at of stock. This is the holidays. This is like, oh my God, what is this? Oh no, this is Black Friday, here. Then Cyber Monday and then we ran out of stock and it came quickly and then the rest of this year now has been what I have been telling you. We have a really good days. We have norma days, but it’s normal for any kind of product to have a slow down after Christmas, because everyone’s not buying gifts anymore, but we’re doing great.

Danna:                         We’ve been selling at least … We’ve been selling at least a couple thousand a month. More than a couple, but enough and we’ve been able to keep on ordering inventory and setting everything up and make a profit. It’s understandable that every month is going to be Christmas, but if you plan it right, you can have a very good Christmas and you average that for the full year.

Matt Clark:                   Your average sales, right now, look pretty good to me actually, right now. I saw days where there was 20, 30, 40, 50 units, so if that’s outside of Christmas, that’s a very nice business to run. I want to ask you this, also, is this all just with one product right now?

Danna:                         Yes, so we had … Several times we had ideas for new products and started doing the research for that, but then decided to add additional variations to the original product. For us, every time we added a variation, it was like adding a new product, so that was good. Now, we’re working on our second product.

Danna:                         You do need to eventually start growing, ’cause you can’t depend on only one, but yeah, so far, one.

Matt Clark:                   You’re just launching your second product and I’m assuming, did you stick with the same type of category to take advantage of your existing customers?

Danna:                         Yes. We are on our way to building our email list with existing customer’s info and stuff and we’d love to be able to target them when we get our new product. It’s sort of in the same category, ’cause ours can be played in several categories, but yeah. We stuck to the criteria, basically, and just because we thought it was easier because of what you said in the course. If you get alike product, then it’s easier to ship by air and you can restock quickly if you have a problem, so in the beginning when you’re starting out, if you run out of stock, the only way you can fix that quickly is if you’re able to ship it by air and your product weights 10 pounds, then it’s going to be impossible.

Matt Clark:                   Cool. You’ve had this success in this business. You’ve been at it for less than a year. You can tell you’re super excited about it. You still have your job and everything. Where do you want to go with this business? Where do you want to take it? What’s your end goal?

Danna:                         Our end goal? I don’t know, be like you guys.

Matt Clark:                   Do you think like-

Danna:                         A couple million a year.

Matt Clark:                   What’s that?

Danna:                         Couple million a year.

Matt Clark:                   Yeah. Are you using this, ’cause eventually you want this to be your full-time career or job or however you want to look at it?

Danna:                         Yeah. I think the advantages of having something that’s yours, that you can work whenever you’re free or whenever … If you have kids, right, and you gotta take them to, I don’t know, a recital, you can’t work at that time and with this kind of business you’re able to manage everything around your schedule, ’cause it’s yours.

Danna:                         You can be working from Israel or Switzerland or whatever. When we had our first interview, Matt, do you remember, I was in Switzerland working. I was there for a week with the bank and it was totally fine. I kept looking at my sales. We were doing AS interview. This kind of thing you can do anywhere and everywhere and at anytime.

Danna:                         Of course, it would be amazing to eventually have this be my main source of income.

Matt Clark:                   Cool, I guess last question from us before we see what the audience has to say is, we’ve got a lot of people here that are sitting here watching this, a lot more people will watch the replay also, and they’re in the situation you were more or less a year ago. They’re sitting and like, “Maybe I have a job or I have something else going on. I’m thinking about doing this. I’m kind of excited about it. It’s kind of expensive. I don’t know if I should take the risk.” What’s your, I don’t know, I guess maybe some insight for them maybe where they’re at today.

Danna:                         When we started doing this, when we first saw my friend Sarah’s post regarding ASM, we were like, “Oh my God, it’s so much money.” We started doing research and we read about all the courses that were out there and this and that and then we had learned that yours had been closed for a year and a half when ASM seven opened and everyone said,” Don’t waste your money with anything else. This is the one that works,” so we said,” Okay, let’s make the effort,” and we went in with … To us, it was an investment, not like an expense. It was an investment, and we said, “You pay for college, why not pay for something that’s going to teach us how to make money?”

Danna:                         As I said before, of course you can do it without it, but it’s going to take you forever, and the learning curve is going to be much more expensive to what the course is worth and I’ve seen it. I’ve met a lot of people who think that they sell on Amazon and I said they think that they sell because they do have a product on Amazon, they just don’t sell any of it. It’s really sad, ’cause they make an investment and they buy merchandise and they’re paying storage fees or whatever and they’re not able to sell because they chose the wrong product ’cause they didn’t know how to chose the right one or they don’t how to set up the listing to make it special or all sorts of things that you guys teach us.

Danna:                         Regarding the fact that I have a job. I have a lot of people that I know that are working on this that also jobs. I have a friend in Switzerland that I met through Facebook and she’s called Mercy and she also has her business life. She’s also working on her second product. She’s ASM eight and all sorts of people that work as consultants, they have their own businesses, they have … This doesn’t take so much time.

Danna:                         The way that the course is setup, it’s eight modules, so one a week and it’s three to four hours a week, so you can do it at night, on Saturdays. I would take my phone with my ear phones and sit whenever I was free listening to the classes. Classes are not that long and I would carry my notebook to take notes and I think you can do it. If you want to do it, if you have the will to create something that’s yours and that you can be successful at, I think this it, ’cause Amazon keeps growing. Every year it’s larger and larger and sells keep exploding every quarter.

Danna:                         I work at a bank. I do trading and I follow the stocks and I always say, “I need to buy more Amazon shares. This is going to be … They are going to own the world.” We’re getting in, in the beginning and we’re half way, at least. People ask me, “Why do you tell people? Why would you share you secret?”

Danna:                         I’m like, “It’s not really a secret and if there’s people that also need to support their families, why not help them? It’s not that they’re going to go and take my product and sell it too and if they do, I don’t think they’ll be as successful as us.” I wouldn’t chose my product. I wouldn’t want to compete with us, but there’s thousands of products out there or millions you could say and there’s opportunities for everyone, so why not give other people the shot?

Matt Clark:                   Perfect. Thank you. Appreciate that.

Mike McClary:              We have a couple questions, if you don’t mind, Danna, before we let you go here.

Matt Clark:                   Okay.

Mike McClary:              Here is a great question from Tatiana Verner. What is your daily routine like now that you’re selling on Amazon? What does it take for you to keep doing every day?

Danna:                         My daily routine is I go to work. I have the Amazon app on my phone and I check sales. My sister does the pay per click, so every morning she checks how we’re doing, if we’re getting clicks or impressions and we twitch some bids according to that. Unless there’s anything really weird going on, we just keep monitoring it and that’s it. Then at night, we’re doing the research for the new products or checking if there’s cool ideas that we have to do. Once a week I do the email that we send out and then you to also follow your social media. We only work with Facebook. We don’t even have that many other options, although I know they’re good. I’m not as creative in making content.

Mike McClary:              That’s great. That means you have more possibilities later on if you want to expand into other social media.

Mike McClary:              I got another one, then if you want to find one too, Matt.

Matt Clark:                   Sure.

Mike McClary:              Someone asked … Sylvia asked, speaking of emails, “How do you build your customer list when Amazon won’t give you the actual email for each customer?”

Danna:                         There’s a couple of ways that you guys teach and also, well, you guys introduced us to Phil Jepsen’s, MBS, Manage by Stats, so I bought their email ad a couple of weeks ago, so I got … We had 5,000 customers and we were able to get 3,000 addresses, so we’re slowly building up our list using those emails.

Mike McClary:              Excellent, and then do you put anything inside your product when it gets to a customer to get them-

Danna:                         We do. We have to work on that because we haven’t been as successful getting them to sign up. I think maybe our product is too small and maybe the insert gets lost, but yeah, we need to work on that.

Mike McClary:              Okay, good. The tool that Danna was mentioning, was called Manage by Stats Just so you know, that comes free. Eight months free with the Amazing Selling Machine, so as soon as the course opens up this week, you’ll get eight months access to that. That takes care of all your emails to your customers. It tracks your sales, your profit numbers and it gives the ability, if you chose to do so, something that Danna was talking about, about also reaching out and getting more addresses for your customers, as well.

Matt Clark:                   Yep, and we have a question here from Kevin Chan and David Eagle are basically asking the same question. They’re asking, how much do you need to invest to start this business? We can give our typical answer, but since you’re here Danna, how much did you start with in inventory and the basic costs like inventory, packaging, that kind of thing?

Danna:                         The first order and after … We needed 10,000 to get started, so the course, first order, etc., and because our sales were exploding, we ended up putting another 10,000 and that was it. After that, we started paying everything from the Amazon business.

Matt Clark:                   Okay.

Danna:                         Depends on the product. For us, I think that it was a little … maybe a mistake to buy such an expensive product at first because if you don’t have enough cash … That’s what I tell the new people that I meet when they say, “Oh, but I’m cash strapped,” so I was like, “Pick a cheaper product because then you can buy more inventory with less money.” Ours was a little expensive, so we needed to keep on putting money, but lesson learned. It’s going to depend on the product that you choose.

Matt Clark:                   Okay. Amazing Selling Machine, for people who don’t know, there’s two payment options right now. The first one is about $4,000. 3,997. The other one is five payments of 997, so it means the first month is 997 and then either way, you get access to all the same stuff and whenever you, either … If you pay upfront or if you complete those five payments, there’s no other charges, there’s nothing else that we charge, so that’s really it for Amazing Selling Machine, and then the main cost is inventory. Advertising is relatively small, especially at the beginning Packaging and shipping, we lump that in with inventory, so that piece, sort of average I would say is two to three thousand dollars in inventory to get started. Danna went a little bit more and like she said, it was a little bit more of an expensive product, so it makes sense, but that gives you an idea of what most people get started with.

Matt Clark:                   Hopefully, by that point, after your initial inventory investment then hopefully you can, as long as you’re not trying to be super aggressive, have each inventory investment thereafter turnover the cash, so that you’re actually making money, you’re not having to put more money into it. Believe it or not, that’s actually what my wife … She decided she wanted to build one of these businesses after hearing all this stuff for so long, and so, she’s super conservative when it comes to that, and so literally she made a profit on her first inventory order and has made a profit on every single one of her other inventory order. She hasn’t been super aggressive. It kind of depends on how you run it.

Mike McClary:              Awesome and you know, we have a new member on here. Marks G. Success, Jr., welcome to the course. He actually purchased ASM last week during our prelaunch and he’s excited to start using the course. He does have a question about the buy back promise. If you haven’t seen the buy back promise yet, we offer a crazy … Already an existing 30 day money back guarantee. We also have a six month buy back promise, where if you follow everything in the course and you just take some easy, simple steps, make sure you follow the simple things like, getting your inventory placed, launching your product, launching it the way we want you to, very simple basic things, then we’ll actually buy back your inventory that you have spent and bought and give you back the money for the course, if after six months you realize you don’t want this business anymore.

Mike McClary:              His question is, he already is an existing seller, does he have to launch a new product to take advantage of that? The answer is, yeah. The reason for that is, we want you to follow our guidelines and principles for finding a product. We know that if you follow the guidelines that we give you for finding a product, it will be a good product. That’s why we do ask you to launch a new product.

Mike McClary:              If your current product is selling really, really, really well, send me a personal email, we might actually buy that one back.

Matt Clark:                   Why don’t we handle one more question, and then we’ll need to wrap up here. Amead says this interesting one for you Danna, “What’s the difference between stock trading and selling on Amazon?”

Danna:                         Well, I’m not a trader. I’m a wealth manager. I hate stock trading. I think it’s like a casino. Unless you buy blue chips and keep them forever and just expect them to grow. This is your own business. When you got and buy a stock, you see the information that is public and you can only analyze that, but you really don’t know what’s going on inside the company. This is your company. You chose the product. You manage it. You pick the quality. You pick the packaging. You pick the pictures, the title, the bullets, everything that you do, you do it and you have control over it, so this is your business. Everything that you do, you control and it’s yours, which means that you can change to make better every time, so to me, this is really cool.

Danna:                         The fact that you’re able to create your own business, access 300 million people in the US and eventually in other markets, sitting at home with my computer or sitting at the beach, why wouldn’t you? It’s incredible. Plus, the potential is enormous. To me, that’s it. The potential … Sky’s the limit here and it depends on how much you’re willing to put into it and how much energy you want to spend on it. If you’re like us, and you won’t give up, I’m sure you’ll make it.

Matt Clark:                   Great. Thank you. See everybody, if you haven’t already seen all four videos over at amazingsellingmachine.com, the first three videos and all the bonuses and downlands you get are being pulled tomorrow, Wednesday, May 2nd at 12:00 PM central, so absolutely go over to amazingsellingmachine.com tonight and make sure you grab all those and grab all the bonuses and downloads you get with the rifest three videos, ’cause tomorrow at 12:00 PM you’re only going to be able to watch video number four and then doors to Amazing Selling Machine close Thursday at 11:59 PM pacific and video four will give you all those details, so absolutely check out all the videos, especially check out video four and absolutely grab your spot inside of Amazing Selling Machine, so you can join us and start on the same journey that Danna’s been down the past year and like she said, “Sky is the limit.”

Matt Clark:                   Thank you very much for joining us, Danna. Alright, thank you. Thanks everybody. We’ll see you soon.

SaveSave

SaveSaveSaveSave

SaveSave