72% Open Rate: Our 163 Best-Performing Email Subject Lines

Here’s the formula for producing sales with email:

List size * open rate * click through rate * conversion rate * average order value

One of the easiest ways to dramatically increase the sales you make through email is by increasing your open rate.

Most people settle for a measly 10-20% open rate. In this post, you’ll discover proven email subject lines that have produced open rates as high as 72% (that’s 3-7X what most people get).

Open Rate Factor #1: The List

Are you guaranteed to get open rates as high as 72% just by copying one of the subject lines below? Absolutely not.

It’s hard to compare the open rate of one email versus another, even when sending to the same list.

A new list is almost always going to perform better (higher open rates). A list of customers versus prospects is almost always going to produce a higher open rate as well.

Also, how well you manage your relationship with your list and how good you are about removing unsubscribes and bad emails is going to affect your open rate too.

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Use Video to Increase Sales for Your Products!

If you’ve spent any amount of time on social media sites, you’ve undoubtedly noticed that video is becoming a big part of content creation for businesses.

With all the current video options (live video, 6 second video, vanishing video, and more), it can be a challenge to navigate this content area as a business owner.  Along with all the different options, sometimes a fear of budget can block someone from considering this medium.  

Using video to promote your business doesn’t have to be daunting. Instead of passing up a great opportunity,  let’s look at the why, what, and how of creating videos for your products!

Why Consider Using Video for Your Products?

There are many reasons for using video to help sell your products. The most obvious to some would be to showcase what your product looks like and how it can be used.  Seems simple right?

To the contrary… creating a product video does so much more to your bottom line, such as:

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How to Close Clients on Upwork

Are you ready to close your client?

Most freelancers totally drop the ball when it comes to actually “getting” the job they apply for. They expect the client to drive the conversation forward, so they act very passive.

Huge mistake!

If you want to close clients, on your rates and terms, you need to have a sales plan laid out. You aren’t going to ask the client what the terms should be—you are going to tell them how things will go.

In this post, I will teach you the exact process for closing clients, getting the job, and ensuring the job goes smoothly.

Best of all, your clients will love you for doing it.
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Use Twitter to Find an Audience for Your Product

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Twitter is easily one of the social media platforms that seems to confuse most business owners. As a platform built on the premise that everything can be easily said in 140 characters, you have to wonder how it became so complex!

When I opened my first account on Twitter in 2007, I too had that confused thought process: “I don’t get it?” and the LA Fire Department was the only account I followed. What was THAT going to do for this Midwest entrepreneur?

Fast forward a few years, and Twitter has become one of the most successful platforms for my clients and business, in terms of site traffic and business development! Here’s how I successfully use it for products and finding my target audience!
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