Use Video to Increase Sales for Your Products!

If you’ve spent any amount of time on social media sites, you’ve undoubtedly noticed that video is becoming a big part of content creation for businesses.

With all the current video options (live video, 6 second video, vanishing video, and more), it can be a challenge to navigate this content area as a business owner.  Along with all the different options, sometimes a fear of budget can block someone from considering this medium.  

Using video to promote your business doesn’t have to be daunting. Instead of passing up a great opportunity,  let’s look at the why, what, and how of creating videos for your products!

Why Consider Using Video for Your Products?

There are many reasons for using video to help sell your products. The most obvious to some would be to showcase what your product looks like and how it can be used.  Seems simple right?

To the contrary… creating a product video does so much more to your bottom line, such as:

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Use Twitter to Find an Audience for Your Product


Twitter is easily one of the social media platforms that seems to confuse most business owners. As a platform built on the premise that everything can be easily said in 140 characters, you have to wonder how it became so complex!

When I opened my first account on Twitter in 2007, I too had that confused thought process: “I don’t get it?” and the LA Fire Department was the only account I followed. What was THAT going to do for this Midwest entrepreneur?

Fast forward a few years, and Twitter has become one of the most successful platforms for my clients and business, in terms of site traffic and business development! Here’s how I successfully use it for products and finding my target audience!
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3 Agile Tricks to Organize Your Business

organize your business

Lots of tech companies use the agile project management framework to promote collaboration, self-management, and high-quality products.

A few months ago, employees from attended an ?Agile & Scrum Foundations? workshop, hosted by Doc List at Agile Velocity in Austin, TX.

Although our company already shared several of the values and principles Doc presented, we discovered some valuable tools designed to help a business succeed in the midst of uncertainty and change.

organize your business

After just two months of using these tools at, we?ve noticed a remarkable improvement in how we work. So, of course, we want to share these ideas with you!

Here are 3 agile tricks you can start using today:

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From Our CFO: 5 Steps to Going Global

Going Global

Starting a business in one country is a challenge and a journey in itself – so imagine doing it in another. However, many entrepreneurs aim to expand globally because there are significant benefits. A recent McKinsey study shows that while global U.S. companies only account for less than 1 percent of all U.S. companies, they earned 25 percent of total U.S. gross profits. Going global allows your company to grow to its utmost potential and reach target markets that are untapped.

Our founders, Matt Clark and Jason Katzenback, chose Austin, TX as the location to set up our HQ. Within the past year, we’ve established an office in Dublin, Ireland with an ongoing expansion into China.

Are you thinking about taking this next step? Coming up with a global strategy and thinking global from the beginning of the process are vital steps in successfully starting – and developing – your company abroad. Our CFO, Steven Siegel, says these are the 5 steps you must take as a part of your expansion process:

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