Day 4 – Amazon Sourcing Strategy Tutorial

Another day, another gift for you Amazon Sellers!

Hey, it’s Jason here, and today’s gift is a real treat, its an Amazon Sourcing Strategy Tutorial.

You probably already know that Alibaba is the best place to find suppliers and manufacturers for your products.

But the entire process can be DAUNTING.

You need to search for products, and then contact each supplier individually to get a price quote. This can take hours.

But, there is a better way.

Our friend, amazing Amazon seller, entrepreneur, and Amazing Instructor, Mike McClary accidentally found a tool inside Alibaba that enables you to… and read this carefully…

Get dozens and dozens of price quotes from multiple suppliers by filling out one simple form!

Hours of work, reduced to only a few minutes of work!

Watch Mike’s Amazon Sourcing Strategy Tutorial now:

Jason “Santa Claus” Katzenback
CEO and Co-founder of Amazing, Inc.

Amazon Keyword Mastery (Crazy Helium 10 Coupon Code Included)

Keywords are a huge part of whether your ad campaigns, page rankings, and conversions are successful. If you get them wrong, you could be losing out on a ton of sales. Up until a few months ago, I thought I had been doing a pretty good job of understanding the best ways to rank for keywords.

However, I realized there was a much better system than the one I was using for effectively using my keywords. I have spent the last 5 months working on a full blueprint of how to find, target, and profit from the right keywords.

Back-in-the-day, I used to pick the highest value keywords, the obvious ones, and just heavily target them by running traffic at them, using two-step super URLs to try to get ranked, and other similar strategies. Now, because of the size of Amazon and because of the data available to us, you can get a lot more advanced than this and even more value from keywords once you figure out how to target them correctly.

This is so important to know because it is going to help you keep ahead of your competitors and keep an edge on them, as well as drive a lot more sales and profits.

In the full system in the video I cover:

  • The Amazon Keyword Mastery Model
  • Creating Your Mass Traffic Keyword List
  • Creating Your High Value Target Keyword List
  • Optimizing Listings for Relevancy and Conversion
  • Optimizing Your Amazon Ads for Maximum Traffic
  • How to Save 93% of the Time This Normally Takes

The Amazon Keyword Mastery Model

There are four basic steps to the Amazon Keyword Mastery Model:

  1. First, you start with a big list of keywords for a product you are already selling or you want to sell.
  2. Second, you have to start filtering these keywords and remove any money wasters.
  3. Third, you build your Mass Traffic Keyword List.
  4. Last, create your High Value Target Keyword List.

Creating your Mass Traffic Keyword List and High Value Target Keyword List

Creating your Mass Traffic Keyword List and High Value Target Keyword List are extremely time consuming and require a lot of manual work. If you want to learn exactly how to do those manually, follow along in the video; however, I have discovered that Helium 10’s tool packages do most of this work for you and you don’t really need to do these things manually.

If you are gathering your keywords manually, there are two questions you need to be asking yourself when thinking about this:

  1. Are you targeting enough keywords?
  2. Are you targeting the right keywords?

For each of your products I recommend creating a list of 1,000 – 3,000 keywords. This gives you a lot of options for targeting and testing as you go through this system. Additionally, you want each and every one of these keywords to have great profit potential for your business. You will want to find the balance between average number of searches (e.g. Google, Bing, etc.) and the number of product results that come up on Amazon. A higher search volume means that keyword has more people looking for it; however, a high Amazon result means higher competition. Find the balance between a decent number of Google searches, and low competition on Amazon.

There is a Helium 10 tool ( that does all of this for you and tracks rankings for each one of them and estimates the monthly number of searches. This can then be done in minutes rather than spending hours doing it manually.

Optimizing Your Amazon Listing and Ads For Optimum Traffic

Once you have these keyword lists (either from Helium 10 or manually), how do you effectively use them?

Your Mass Traffic Keyword List can be used in a bit of an unconventional way…

You are going to add the massive list of keywords we just created as negative keywords to your Sponsored Products Auto Campaign. We are doing this because all you want your auto-campaign doing is picking up NEW keywords, and your manual campaign is going to do the actual targeting for you.

From your Mass Traffic Keyword List, add every single keyword as an exact match inside of your Sponsored Products Manual Campaign. By doing it this way you know exactly which keywords are or are not working without having to run any reports.

After any manual ad campaign runs, you will use the Search Term Report and add your keywords as an exact match to the manual campaigns and also add them as negative to your auto-campaign. The goal, at the end of the day, is for your auto-campaign to run out of keywords it can possibly target and spend $0 because everything is happening in your manual sponsored products campaign.

You can also use this list is in your Amazon Marketing Services (AMS) advertising.

When you search on Amazon and you pull up an ad, there is direct relevancy in the copy in the AMS headline search campaign and your keywords. To do this, you are going to need to create themed keyword groups, which you can do on a Google sheet or Excel sheet. You want to create 10 – 20 themes. For example, if you are selling a balance board, one theme can be balance board, one can be wobble board, another can be exercise board.

The purpose of these themes is to help you be able to create ad copy that is relevant to the keywords. To do this, you will create one headline search ad for each theme and use targeting copy in the headline. This strategy is going to help you increase the click-through rate and help you get more traffic through AMS.

Your High Value Target Keyword List can be used more specifically for ranking and conversion. You want to place these keywords in your listing, helping you to index for those search terms on Amazon, but additionally if someone searches for those phrases and then sees them in your listing, you have a higher chance of converting them to a customer.

The order of priority you want to place these keywords within your listing is the following:

  1. Product Listing Title
  2. Back End Search Terms
  3. Product Listing Bullet Points
  4. Product Description

You have to prioritize how your keywords are placed in your listing and you start with your title. You should put your most important and most valuable keywords at the very beginning of your title, and then work down your priority placement list and high priority keyword list. This is going to help you with both conversions and traffic.

Helium 10: Software Tools that will Save You Time and Money

So now, how do we make this easier and less time consuming for you?

Helium 10 has a number of tools that basically does all of the manual work for you.

  • Scribbles – This tool pulls in your listing directly from Amazon and tells you which keywords, from your lists, have or haven’t been used yet.
  • Frankenstein – This tool can pull in your massive keyword list and remove duplicates, and it helps you prioritize your list to use in tools such as Scribbles.
  • Magnet – This tool helps you build your keyword lists by finding related keywords and refining the process so you are getting effective, relative terms.
  • Hijacker Alert Tool – This tool gives you text or email notifications when a potential hijacker or sniper is jumping in and out of your listing, helping you to be aware of the problem almost immediately.
  • Refund Genie – This tool can actually help you get money back from Amazon by figuring out if Amazon owes you any reimbursement for damaged products, or other similar issues.

Helium 10 in general is my new favorite Amazon tool because it does things that are either not possible for me to do myself, or saves me a ton of time. Refund Genie alone has returned thousands of dollars back to people that they didn’t even know they were owed.

Because of how much time and money this tool can save people, has negotiated a great deal to give you a discount on Helium 10. If you use the coupon code ASM at you can get $100 a month off of Helium 10’s top two plans.

If you want the full details about how to build these keyword lists, how to use them in this system, as well as exactly what Helium 10’s tools are capable of, watch the video below and don’t forget to check out for these discounts!

Paul & Rachelle: Lessons Learned on Our Amazon Journey to 25k

At, we work with thousands of entrepreneurs on a daily basis.  Paul & Rachelle, a husband and wife duo, are two of them.  They began their journey with and with Amazon in April of 2015.  By May of 2016, their business was generating over 25k per month in revenue on Amazon.  While their journey has been a successful one, it has by no means been an easy one – they’ve been short on money, have run out of inventory, and have had unsuccessful products.  Paul, a serial entrepreneur, and Rachelle, a stay-at-home mom, have worked hard to build a sustainable, long-term business for their family, and have learned a lot along the way.  Here’s their story, and some of their lessons-learned:

Continue reading “Paul & Rachelle: Lessons Learned on Our Amazon Journey to 25k”

Don't Miss Out on Amazon Prime Day 2016!

Amazon Prime Day is fast approaching! Originally, Amazon decided to have a deal day to celebrate its 20th birthday in July of last year. The event was incredibly successful, with Amazon claiming more revenue during Prime Day than it saw for 2014’s Black Friday. With the vast success seen, Prime Day has become an annual event, occurring on 12 July for 2016. Amazon is claiming to have over 100,000 items discounted for the day, and many sales are already available on their site leading up to Tuesday’s event.

With Prime Day being right around the corner, we’ve seen a few members claim it is too late to cash in on the Prime Day opportunities. Not true at all! While our number one recommendation is always to ensure you have enough inventory to withstand major sales, there are three simple changes you can make to your listing to take advantage of the extra traffic on Amazon. Many of our members’ biggest success stories from last year resulted in incredible sales increases of over 300% and they just tweaked a few things here or there – nothing major!

Each of these changes can be implemented even as late as Monday and still help you with Tuesday’s sales:

  1. Change Keywords
  2. Change Titles
  3. Additional Sale Offerings

Add “Prime Day” into your keywords or title so you are more easily searchable. We had a member last year increase his sales by over 370% by adding “Prime Day Sale” into his listing’s title and doing nothing else. We also had a member increase the percentage off his regular sales price on his listing (anywhere from an additional 10% to 60% off), letting people know they were getting a great deal by purchasing at that time. 

With this being Amazon’s second Prime Day, we have a better idea of what to expect than we did last year, however, don’t put it past Amazon to put together something new for Tuesday. Try one or two of these three changes and see if you can boost your sales too! We’d love to hear the results you achieve on Prime Day as well as the strategies you implemented. Email to share your story!

If you want some great tips on how to optimize your listing, check out Karyn Thomas’ course, Amazon Conversion Maximizer, or improve your ads with Advanced Product Marketing on Amazon, by Mike McClary.