72% Open Rate: Our 163 Best-Performing Email Subject Lines

Here’s the formula for producing sales with email:

List size * open rate * click through rate * conversion rate * average order value

One of the easiest ways to dramatically increase the sales you make through email is by increasing your open rate.

Most people settle for a measly 10-20% open rate. In this post, you’ll discover proven email subject lines that have produced open rates as high as 72% (that’s 3-7X what most people get).

Open Rate Factor #1: The List

Are you guaranteed to get open rates as high as 72% just by copying one of the subject lines below? Absolutely not.

It’s hard to compare the open rate of one email versus another, even when sending to the same list.

A new list is almost always going to perform better (higher open rates). A list of customers versus prospects is almost always going to produce a higher open rate as well.

Also, how well you manage your relationship with your list and how good you are about removing unsubscribes and bad emails is going to affect your open rate too.

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Use Video to Increase Sales for Your Products!

If you’ve spent any amount of time on social media sites, you’ve undoubtedly noticed that video is becoming a big part of content creation for businesses.

With all the current video options (live video, 6 second video, vanishing video, and more), it can be a challenge to navigate this content area as a business owner.  Along with all the different options, sometimes a fear of budget can block someone from considering this medium.  

Using video to promote your business doesn’t have to be daunting. Instead of passing up a great opportunity,  let’s look at the why, what, and how of creating videos for your products!

Why Consider Using Video for Your Products?

There are many reasons for using video to help sell your products. The most obvious to some would be to showcase what your product looks like and how it can be used.  Seems simple right?

To the contrary… creating a product video does so much more to your bottom line, such as:

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6 Steps to Getting Your Book to Readers Around the World

Jason Matthews author Pismo Beach1-cropped2

At lunch the other day, a friend told me she was almost finished writing her book. She hopes to sign with a traditional publisher, but in case that drags on for months (or years), she also wanted to know how to self-publish. Her main concerns were that it would be expensive, difficult, and time-consuming. My reply was just the opposite; self-publishing can be done on any budget, and really isn’t difficult. It can also be done quickly once you have a finished book. And if her book does sell well, she’ll earn a lot more money self-publishing. That made her smile.

Conversations like that happen frequently, since I know many writers, and also teach self-publishing. I shared with her the same basics I tell others who want the skinny on this business. While there are plenty of ways to go about it, the fundamentals are fairly similar for everyone.
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