Mike McClary and Rich Henderson joined forces to teach sellers how to promote their Amazon product listings to existing Amazon traffic for increased sales. In this training video, the duo share their knowledge on these Amazon advertising options: Digital Coupons, Sponsored Product Ads, Lightening Deals, Enhanced Brand Content, and Headline Search Ads.
If you’ve spent any amount of time on social media sites, you’ve undoubtedly noticed that video is becoming a big part of content creation for businesses.
With all the current video options (live video, 6 second video, vanishing video, and more), it can be a challenge to navigate this content area as a business owner. Along with all the different options, sometimes a fear of budget can block someone from considering this medium.
Using video to promote your business doesn’t have to be daunting. Instead of passing up a great opportunity, let’s look at the why, what, and how of creating videos for your products!
Why Consider Using Video for Your Products?
There are many reasons for using video to help sell your products. The most obvious to some would be to showcase what your product looks like and how it can be used. Seems simple right?
To the contrary… creating a product video does so much more to your bottom line, such as:
At lunch the other day, a friend told me she was almost finished writing her book. She hopes to sign with a traditional publisher, but in case that drags on for months (or years), she also wanted to know how to self-publish. Her main concerns were that it would be expensive, difficult, and time-consuming. My reply was just the opposite; self-publishing can be done on any budget, and really isn’t difficult. It can also be done quickly once you have a finished book. And if her book does sell well, she’ll earn a lot more money self-publishing. That made her smile.