Facebook lowers your ad price the more people LIKE it.
You get 10x the exposure and profits from likable ads compared to unlikable ads.
Why? Facebook charges you less for likable ads because they need to keep their users. They want people to like the Facebook experience. Unlikable ads could make users leave Facebook. But likable ads make Facebook a great experience for everybody.
Mark Zuckerberg said, “Our goal is to reach a point where ads are as relevant and timely as the content your friends share with you.?
He’s rewarding you for creating ads people like.
The price of the ad is inversely proportional to the click rate- this goes for all clicks and interactions on an ad or an advertised post. The more people interact with it, the more affordable and profitable it is.
Continue reading “Why Likable Facebook Ads Cost 10x Less and Increase Your Profits”
In November 2015, I spoke at the Amazing.com Summit.
At the event, there were about two thousand attendees either actively selling Amazon products or new excited folks looking for solid strategies for building their brand new business at this event.
So you might be wondering what I spoke about? Or maybe you?re not, considering I create little confusion as to what my passions are?and if that?s the case, you guessed it, I talked about Live Video.
Specifically Periscope.tv. Because for the last few months I have loved this new live stream app for staying engaged with my existing community as well as growing a brand new community.
If you want to know more about Periscope and how to add it to your business and have success with it you can watch my slide-deck by clicking here.
When I first started out I was getting about 20-30 leads a day from Periscope and now I get about 100-200 leads a day.
The question is always HOW?
Continue reading “Launch Your Business with the Power of Live Video”
Many companies go after engagement in social media. Others go directly for sales. If you can get both engagement and sales at the same time, that’s the holy grail. In this post, we’ll talk about both, using a type of post that not everyone has already worn out.
Engagement itself is valuable because it:
Continue reading “How to Quickly Make Your Own Facebook Memes For More Engagement & Sales”
Social media is no longer just an option for business. People expect your brand to have a social presence just as much as they expect it to have a website. Social media is not just for marketing anymore–it’s a recruiting platform, a PR launchpad, a way to share content, and most of all, a way to connect with your customers. With that new way to connect comes the customers’ ability to connect with YOU.
If you are running a business, expect your customers to air their complaints, grievances, and frustrations on your social profiles. On the bright side, expect your rabid fans to share their praise for you on them as well.
Why do people do this? They want their opinion in a public place so that you have no option but to answer and they want the world to know they’re upset. Go to any airline’s social profiles and you’ll see endless comments from frustrated customers. You are not alone.
So how do you traverse this scary path of pitchfork and torch-yielding customers? I’m breaking down the ways you can communicate with them without looking bad:
Continue reading “How to Use Social Media to Keep Your Customers Happy”
Imagine this scenario.
What if you were suddenly able to grab and hold your customer’s attention– no matter what else was going on around them?
What if you were suddenly able to create raving fans… who went crazy for everything you offered them?
What if you could easily turn all of your one-time customers into long-term loyal customers?
Sound like a stretch?
I used to think so too… Until it happened to me.
Continue reading “How to Hack Your Customer's Brain (For Free) to Get More Likes, Leads, Sales & Loyalty”