Here’s the formula for producing sales with email:
List size * open rate * click through rate * conversion rate * average order value
One of the easiest ways to dramatically increase the sales you make through email is by increasing your open rate.
Most people settle for a measly 10-20% open rate. In this post, you’ll discover proven email subject lines that have produced open rates as high as 72% (that’s 3-7X what most people get).
Open Rate Factor #1: The List
Are you guaranteed to get open rates as high as 72% just by copying one of the subject lines below? Absolutely not.
It’s hard to compare the open rate of one email versus another, even when sending to the same list.
A new list is almost always going to perform better (higher open rates). A list of customers versus prospects is almost always going to produce a higher open rate as well.
Also, how well you manage your relationship with your list and how good you are about removing unsubscribes and bad emails is going to affect your open rate too.
Continue reading “72% Open Rate: Our 163 Best-Performing Email Subject Lines”
Facebook lowers your ad price the more people LIKE it.
You get 10x the exposure and profits from likable ads compared to unlikable ads.
Why? Facebook charges you less for likable ads because they need to keep their users. They want people to like the Facebook experience. Unlikable ads could make users leave Facebook. But likable ads make Facebook a great experience for everybody.
Mark Zuckerberg said, “Our goal is to reach a point where ads are as relevant and timely as the content your friends share with you.?
He’s rewarding you for creating ads people like.
The price of the ad is inversely proportional to the click rate- this goes for all clicks and interactions on an ad or an advertised post. The more people interact with it, the more affordable and profitable it is.
Continue reading “Why Likable Facebook Ads Cost 10x Less and Increase Your Profits”
Many companies go after engagement in social media. Others go directly for sales. If you can get both engagement and sales at the same time, that’s the holy grail. In this post, we’ll talk about both, using a type of post that not everyone has already worn out.
Engagement itself is valuable because it:
Continue reading “How to Quickly Make Your Own Facebook Memes For More Engagement & Sales”
The entrepreneur?s life is a busy one. Whether you?re running a full-scale business or you?re just trying to get your first product off the ground, you have a lot to think about and a lot to do. Product development. Distribution. Sourcing. Order fulfillment. Setting up a website. These are just a few of the issues that occupy the mind of the modern business owner.
Oh yeah, and then there?s the small matter of getting people to buy your product, which of course requires you to know how to write copy that sells. You could hire a copywriter to handle this for you, but you probably don?t have that luxury if you?re running a small to medium business.
What?s an insanely busy entrepreneur to do?
Psst…here?s a secret: You can write good copy even if it feels like you?re already working 26 hours per day, and even if the last thing you wrote was a horribly misspelled crayon letter to your grade-school love. Here are some of the keys to effective marketing copywriting.
Continue reading “Marketing Copywriting: How to Write Copy That Sells”