From Our CFO: 5 Steps to Going Global

Going Global

Starting a business in one country is a challenge and a journey in itself – so imagine doing it in another. However, many entrepreneurs aim to expand globally because there are significant benefits. A recent McKinsey study shows that while global U.S. companies only account for less than 1 percent of all U.S. companies, they earned 25 percent of total U.S. gross profits. Going global allows your company to grow to its utmost potential and reach target markets that are untapped.

Our founders, Matt Clark and Jason Katzenback, chose Austin, TX as the location to set up our HQ. Within the past year, we’ve established an office in Dublin, Ireland with an ongoing expansion into China.

Are you thinking about taking this next step? Coming up with a global strategy and thinking global from the beginning of the process are vital steps in successfully starting – and developing – your company abroad. Our CFO, Steven Siegel, says these are the 5 steps you must take as a part of your expansion process:

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The Story of Me and WeChat Campaign

WeChat and Me

The Story of Me and WeChat is a web page on the WeChat app that allows users to see an overview of their activities on WeChat within the previous year. Originally, The Story of Me and WeChat campaign was created for internal use during the company?s annual meetings, but because someone who attended this annual meeting happened to share it, the link ended up going viral and was shared with millions of Chinese WeChat users.

When this campaign was first released, a lot of Chinese users were hesitant because they thought it was a spam link. WeChat actually had to release an official statement to clear up this matter, reassuring that it wasn?t spam. The webpage was actually launched to help promote WeChat?s PRO Open Class Event in Guangzhou. Open Class Events are basically seminars held to educate the public about WeChat and its services. 

Let’s look at 4 reasons why this campaign became so popular:

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8 Things You Need to Know When Doing Business in China

business in China

China is no longer just the world?s factory. It has become one of the world?s largest population of buyers. Whether you want to buy from China or sell to Chinese customers, you will find a lot of cultural differences between the way business is conducted there and Western countries.

Here are eight things you must know when doing business in China:

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5 Reasons You Should Be Using Messaging Apps for Your Online Business

messaging apps for your online business

When it comes to doing business online with your customers, it’s all about instant gratification. Your customers want what they want, and they want it now. However, a setback for most online businesses is usually communication. Emails can take up to a few days, and calling customer support can be a process that customers don’t want to go through, or for some, really inconvenient to go through due to their geographic locations. So what’s the new best way to communicate with your customers?

Nine out of ten companies are now active on social networks, with 4 billion global active users of social messaging apps. Some of the largest and most frequently used messaging apps include:

  1. WhatsApp (900 million monthly active users)
  2. Facebook Messenger (800 million users)
  3. WeChat (650 million monthly active users)
  4. Skype (300 million users)
  5. Viber (236 monthly active users)

With the most frequently used apps in the world as messaging apps, companies are slowly expanding on the traditional customer service methods and incorporating messaging apps into their strategy. Facebook recently developed a function letting customers chat with businesses via messenger on their website and brands like Hyatt are testing Facebook Messenger as a customer service channel.

With that said, here are 6 reasons you should be using messaging apps for your online business:

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