Amazon Prime Day is fast approaching! Originally, Amazon decided to have a deal day to celebrate its 20th birthday in July of last year. The event was incredibly successful, with Amazon claiming more revenue during Prime Day than it saw for 2014’s Black Friday. With the vast success seen, Prime Day has become an annual event, occurring on 12 July for 2016. Amazon is claiming to have over 100,000 items discounted for the day, and many sales are already available on their site leading up to Tuesday’s event.
With Prime Day being right around the corner, we’ve seen a few members claim it is too late to cash in on the Prime Day opportunities. Not true at all! While our number one recommendation is always to ensure you have enough inventory to withstand major sales, there are three simple changes you can make to your listing to take advantage of the extra traffic on Amazon. Many of our members’ biggest success stories from last year resulted in incredible sales increases of over 300% and they just tweaked a few things here or there – nothing major!
Each of these changes can be implemented even as late as Monday and still help you with Tuesday’s sales:
- Change Keywords
- Change Titles
- Additional Sale Offerings
Add “Prime Day” into your keywords or title so you are more easily searchable. We had a member last year increase his sales by over 370% by adding “Prime Day Sale” into his listing’s title and doing nothing else. We also had a member increase the percentage off his regular sales price on his listing (anywhere from an additional 10% to 60% off), letting people know they were getting a great deal by purchasing at that time.
With this being Amazon’s second Prime Day, we have a better idea of what to expect than we did last year, however, don’t put it past Amazon to put together something new for Tuesday. Try one or two of these three changes and see if you can boost your sales too! We’d love to hear the results you achieve on Prime Day as well as the strategies you implemented. Email APM@amazing.com to share your story!
If you want some great tips on how to optimize your listing, check out Karyn Thomas’ course, Amazon Conversion Maximizer, or improve your ads with Advanced Product Marketing on Amazon, by Mike McClary.