Amazon Prime Day is fast approaching! Originally, Amazon decided to have a deal day to celebrate its 20th birthday in July of last year. The event was incredibly successful, with Amazon claiming more revenue during Prime Day than it saw for 2014’s Black Friday. With the vast success seen, Prime Day has become an annual event, occurring on 12 July for 2016. Amazon is claiming to have over 100,000 items discounted for the day, and many sales are already available on their site leading up to Tuesday’s event.
With Prime Day being right around the corner, we’ve seen a few members claim it is too late to cash in on the Prime Day opportunities. Not true at all! While our number one recommendation is always to ensure you have enough inventory to withstand major sales, there are three simple changes you can make to your listing to take advantage of the extra traffic on Amazon. Many of our members’ biggest success stories from last year resulted in incredible sales increases of over 300% and they just tweaked a few things here or there – nothing major!
Each of these changes can be implemented even as late as Monday and still help you with Tuesday’s sales:
- Change Keywords
- Change Titles
- Additional Sale Offerings
Add “Prime Day” into your keywords or title so you are more easily searchable. We had a member last year increase his sales by over 370% by adding “Prime Day Sale” into his listing’s title and doing nothing else. We also had a member increase the percentage off his regular sales price on his listing (anywhere from an additional 10% to 60% off), letting people know they were getting a great deal by purchasing at that time.
With this being Amazon’s second Prime Day, we have a better idea of what to expect than we did last year, however, don’t put it past Amazon to put together something new for Tuesday. Try one or two of these three changes and see if you can boost your sales too! We’d love to hear the results you achieve on Prime Day as well as the strategies you implemented. Email APM@amazing.com to share your story!
If you want some great tips on how to optimize your listing, check out Karyn Thomas’ course, Amazon Conversion Maximizer, or improve your ads with Advanced Product Marketing on Amazon, by Mike McClary.
Amazing Profit Monthly is Amazing.com?s magazine that provides exclusive information presented in actionable steps to help ASMers succeed in their business. This information isn?t available anywhere else, as we get inside interviews with experts from various parts of running a business, from SEO to website redesign to advertising. All of the articles in Amazing Profit Monthly, or APM, are proven strategies that you can use as soon as you?re done reading. Continue reading “Amazing Profit Monthly: Prepping for Holiday Shopping on Amazon”
This article was written by Rich Henderson and is featured in Amazing Profit Monthly, the only magazine dedicated specifically to physical-products sellers and their businesses.
Continue reading “Recent Updates By Amazon: What to Expect From Amazon's Split Testing”
Hey everyone! I?m the Editor for Amazing Profit Monthly, or APM as most of you know it. I am so excited to tell you about all of the changes happening with the magazine!
We wanted to not only give you a better reading experience, but also offer more features to help you get the most out of the content available.
For those of you who don?t know what APM is all about, we are a monthly magazine that only offers articles full of action-oriented strategies to take your business to the highest level. Each article is written by an expert in the industry – from SEO to optimizing Amazon listings and website redesign.
With the new changes coming to APM you’ll be able to do way more than just read the great content! Watch behind-the-scenes videos of our interviews with experts and course instructors, share any of your favorite articles with friends or industry peers via Facebook or Twitter, and connect with Amazing Selling Machine’s exclusive community for APM subscribers to ask questions, share business tips or just see what everyone else is talking about.
Same great content, just more of it and more ways to experience it! Right now you can subscribe to APM for a one-year subscription for $579… that is HALF OFF of our normal monthly rate of $97! We also offer a 30-day refund period – so if you aren?t so sure about it, there is literally no risk at all.
One of the things I pride myself on as an Editor is listening directly to our subscribers. With the new APM, we definitely have taken subscriber suggestions to heart and we hope to continue to do so to make this magazine even better going forward!
This month, a successful Amazing Selling Machine student is sharing some fantastic actionable strategies with our members in Amazing Profit Monthly, our monthly magazine for physical product business owners. Not a subscriber of Amazing Profit Monthly? What are you waiting for? You can subscribe here.
Patrick was one of seven who participated in the Smartest Marketer contest at Amazing Selling Machine Live Event in February 2015. During this contest, seven contestants stood in front of over 3500 attendees and presented their creative marketing strategies. At the end, attendees had the opportunity to vote for their favorite one. In Amazing Profit Monthly, Patrick expanded on his strategy in a step-by-step way. We interviewed Patrick and dug a little deeper on his experience with ASM: Continue reading “An Inspiring Interview with Patrick Maioho”