SellerCon: Amazon Seller Conference 2019

SellerCon is our Amazon Seller Conference where entrepreneurs gather to discover proven strategies to grow their business, develop connections with other business owners, and learn from successful Amazon millionaires.

SellerCon is THE LARGEST Amazon Seller event out there. Our 3-day convention provides Amazon Sellers the opportunity to learn new tactics, meet fellow entrepreneurs, and access the right resources to boost their Amazon business growth.

Attendees will learn specific skills to increase Amazon sales, run targeted advertising campaigns, create email funnels that generate sales in the background, as well as develop listings, web pages, and content that converts.

>>> Register now through February 6th to take advantage of our early bird special, discounted rate.  <<<

When and Where is SellerCon 2019?

SellerCon 2019 will take place June 21 -23rd at the MGM Grand in Las Vegas, Nevada. (Previous SellerCons have been hosted in Orlando, Florida, Barcelona, Spain, and Texas.)

What to Expect From Our Amazon Seller Conference

Matt Clark and Jason Katzenback, Amazing’s Co-Founders will kick-off the conference with information of what to expect and how to make the most of the SellerCon experience.

SellerCon is packed with speakers and events designed for sellers seeking innovative ways to scale their Amazon business. Each session is designed to give attendees insight into the most effective ways to problem-solve and implement proven strategies that are currently working on Amazon. Continue reading “SellerCon: Amazon Seller Conference 2019”

Grow Your Amazon Business by Learning Sponsored Ad Shortcuts

In the latest Amazing SellerPro training course, Sponsored Ad Shortcuts: How to Use the ManageByStats Ad Manager to Save Time and Make More Money with Your Ads, you will learn how to make the most of the tools available on ManageByStats (MBS) Ad Manager – saving both time and money by cutting down on ad waste.

Instructed by Amazon Expert Shane Oglow, attendees will walk away from this course knowing MBS Tool layout and capabilities, the difference between the MBS Advertising Tool and the Seller Central Tool, how to improve use of keywords, and cut down on Ad waste.

Amazon Expert Shane Oglow

Prior to his success on Amazon, Shane Oglow found himself dissatisfied with his career in finance. Looking for a change of pace, he began selling on Amazon in 2013. His consistent and strategic effort brought him seven figure success within two years. He was invited to become a mentor for the students of Amazing Selling Machine and has since become an instructor. He continues to enjoy sharing his expertise to help thousands of Amazon sellers build successful businesses of their own.

Is this Amazon Seller Course for You?

This course is for anyone who has had difficulty understanding Amazon Pay Per Clicks and struggles to choose the best avenue to optimize advertising campaigns. In this course, Shane Oglow guides sellers on how to use the ManageByStats Advertising Tool on Amazon to boost your confidence, understand your data, and save time, and money.
Continue reading “Grow Your Amazon Business by Learning Sponsored Ad Shortcuts”

Get the Latest Amazon Updates with Amazing SellerPro

With Amazing SellerPro, Amazon sellers get access to Amazing Updates, hosted by Shane Oglow. Amazing Updates provides a complete look into recent Amazon changes that may impact sellers, suggestions on which Amazing SellerPro courses can best help sellers stay ahead of their competition and maximize results, and an in-depth interview with an expert instructor. The up close and personal instructor interviews allow sellers to get to know the instructors on a deeper level, as they share the strategies that have led them to Amazon business success.

Amazon Update Expert

Oglow began selling on Amazon in late 2013 and has seen the company through numerous changes. By planning strategically and constantly monitoring Amazon’s evolving platform, he grew his business to over 7-figures in just two years.* Shane continues to expand and grow his business while serving as an Amazing Selling Machine mentor and instructor. He shares his expert tips with Amazing SellerPro members each month and has helped thousands of students grow their own Amazon businesses. Continue reading “Get the Latest Amazon Updates with Amazing SellerPro”

Easy-Peasy 5 Step Formula for Higher Sales on Amazon

 

Thousands of people use Amazon to sell products – and they should! Amazon is a trusted name and is one of, if not the, top online retailers. If you’ve been shying away from selling on Amazon because of the all the prep work involved, you are going to love this article!

The formula for getting higher sales on Amazon is simple:

  1. Create a great landing page.
  2. Install your Facebook pixel.
  3. Set up a compelling or irresistible offer.
  4. Set up an email system.
  5. Set up a Facebook ad directed to your target audience and give them a great offer that will convince them to give you their email address.

Landing Page Creation:

As any great marketer will tell you, the best way to sell a product is to create a simple, low distraction, to-the-point landing page. Landing pages convert extremely well, especially when paired with online advertising—particularly Facebook ads, which are designed to bring traffic to your landing page.

Facebook Pixel:

The Facebook pixel, when “trained” clearly on what you offer and whom you are trying to reach, will become a traffic-building engine for you. There are many advantages to using Facebook ads, but some of the best results come from:

  1. Using conversion ads to a specific page with a specific desired conversion action.
  2. Retargeting customers who did not buy but were interested.
  3. Creating audiences made up of those who engaged with your ad (i.e., people  who watched your product video, but did not buy).

The pixel will allow you to do all of this, and more. But, in order to use the pixel as described, you usually need to have your own website with the ability to install the pixel code to it. You then need to install standard events to the specific pages where actions are taking place, or at the very least, to the page where the action you want happens (i.e., the page that confirms someone has entered an email address).

Set Up An Offer:

Luckily, this part does not need to be complicated! People love deals. People associate coupons with good deals. Offer people a coupon in exchange for their email address.

**SECRET BONUS TIP** consider posting your coupon on coupon sites – most people don’t do this, and coupon sites have thousands of visitors. Plus, they are fantastic for SEO juice, as coupon sites are almost always very high authority ranking sites!!

Set Up Email Marketing Software

Again, this does not need to be complicated. Mailchimp is one of the largest, FREE, email marketing systems out there. You can get set up in seconds. You just want someplace to enter, store, and manage the email addresses you collect for later use. That way, even if they claim your coupon but choose not to use it, you have a way of reaching them again with other offers they might convert on.

Facebook Ad

Your Facebook ad should ideally be a conversion ad, using a video to showcase your product benefits, with some compelling content, and your URL in the ad. That’s it in a nutshell. If you are unsure of how to set up Facebook ads, please consider taking one of many fantastic courses, like the one linked below, available in the Amazing.com membership. It is designed specifically for making product sales online, and goes over how to set up and best use the pixel:

Facebook Ads for Online Product Sales: A Beginner’s Guide

PROBLEM:

What if you don’t have a website, or have a website but have no idea how to create a landing page or sales process? What if you don’t know how to best convince people to give their email address to you so you don’t lose them?

In order to find a simple solution, let’s look at a real life problem posted to me from one of my students.

SCENARIO:

The student was an FBA Amazon seller whose Facebook ads were not working well for him. He had no website or online presence, other than a Facebook business page. He was boosting posts through his Facebook business page, but getting very little results from them.

While the student was at least doing some things right by boosting posts, he was missing out on sales by missing some important techniques. Boosting posts is a great way to have posts seen and get engagement (likes, shares, etc.), but boosted posts do not allow for advanced targeting, retargeting, lookalike audience building, etc. and more options (like setting a conversion ad and specifying the conversion you are after). It basically does not allow the power of the pixel, which is how to best laser target and get Facebook to make your ads work amazingly for you.

One Solution:

Although there are advantages to the FBA process, as Amazon works hard to advertise and promote its products for you, the disadvantage is that the process is also the same for your competitors, so you cannot do much extra to stand out within Amazon itself.

A good way to stand out is to create your own brand through a website that you can bring people to. That means building out a website, consistently adding content to it, doing SEO, managing the site, ensuring website security, etc. It takes hours of work to build a website and have it ranking well so people can find it, but you can also install your pixel and standard event codes on your own website, and take advantage of the power of the Facebook pixel.

An Easier Solution:

Do all of the above, and get set up quickly, using a tool/system such as *AMZPromoter. This online tool will help you build your very own professional looking landing page (even without your own website) that allows you to install your own pixel onto it. The landing page offers people a coupon (which people love) and they simply leave their email address to get it. The system helps you to connect your email capture form to your preferred email software, like Mailchimp. AMZPromoter is very straightforward and easy to use, inexpensive, and looks very professional. You can be set up in minutes. It’s an option that can save you time and get you better results than simply boosting posts that link to your product on Amazon. The system should help you get more leads and ultimately sales!

Once your pixel is set up, you can then practice using Facebook to create custom audiences, retargeting ads, engagement targeting, etc. and start scaling up your Facebook ads even more so that you can sell more products. Give it a try and let me know what you think!

* AMZPromoter is just one system we found that allows sellers to easily set up an effective Facebook ads sales system to increase sales on Amazon. There are other systems out there that do the same thing—please comment on your results if you decide to try out AMZPromoter or a similar tool!

Tricia Belmonte is an Internet marketing specialist with over 17 years of marketing, senior management and business development experience. Her passion is helping motivated business owners become authority sites online.

Learn more about Tricia by visiting her Amazing.com instructor profile: https://www.amazing.com/instructor/143