How to Get Reviews on Amazon

Get positive, VERIFIED Amazon reviews: Paul Baron started selling on Amazon 3 years ago, established a million-dollar business, and perfected a strategy to help his Amazon business generate customer reviews on autopilot. Watch this video as Paul shares his insider strategy for gaining reviews on autopilot and learn how you can get more reviews, add 1,000 subscribers in a week, and increase likes on your Facebook fan page.

HURRY! OFFER ONLY AVAILABLE FOR A FEW MORE MINUTES!
>>>>Learn How to Get Positive, Verified Reviews on Autopilot, Now!>>>>

Reviews on Autopilot Workshop: Paul will host a Reviews on Autopilot Workshop via webinar, teaching sellers how to create and implement their own Reviews on Autopilot Funnel. Sellers will learn how to drive product reviews on autopilot, get full access to Paul’s flows, funnels, videos, and templates, and receive bonus training on how to earn 1,000 subscribers in one week.

DON’T MISS YOUR CHANCE TO INCREASE SALES THROUGH POSITIVE, VERIFIED AMAZON REVIEWS! WE’LL SHOW YOU HOW:
>>>>YES! I Want Positive, Verified Reviews on Autopilot!>>>>

Mike McClary interviews Paul Baron, an Amazon seller veteran, who has worked with his business partners to perfect a strategy to drive reviews for products on Amazon. Mike learned of Paul’s new strategy one evening after Paul had presented at SellerCon in Orlando, Florida. During SellerCon, Paul shared his expertise with other Amazon sellers, teaching them how to increase product visibility and sales on Amazon. For the first time, Paul is offering sellers the opportunity to learn his latest strategy, the Reviews on Autopilot Funnel. Continue reading “How to Get Reviews on Amazon”

Nail Your Numbers, Raise Your ROI

 

Numbers are boring. I get it. You’re driven by the thrill of making sales, out-maneuvering your competitors, and putting together the perfect product. What doesn’t drive you, on the other hand, are the mind numbing hours spent staring at Excel trying to debug a formula you don’t understand.

This is completely normal. If you’re not yet in the thick of things with your business or everything so far is going fine, it’s hard to appreciate the impact proper financial analysis of your business can have.

Naturally, entrepreneurs want to optimize everything, including their time. It’s easy to see straight ahead and visualize the importance of marketing or product development, but what’s the ROI, for example, for charting out predicted sales for the next 2-3 years? The value isn’t immediately obvious.

So I thought it’d be helpful to outline why building a financial model for your business actually has a great ROI for your time.

Here are the five reasons you should build a financial model:

1. You can’t make decisions in a vacuum.

If you wanted to change your price or overhaul your business model tomorrow, what would you lean on to make that decision?

Maybe a couple of customers told you they liked the IDEA of a new price or it just seems to feel right in your gut. Well, you should know that 1) customers don’t know what they want and 2) your gut is a terrible business partner.

Customers are flighty squirrels that are naturally biased towards pleasing you, and your gut still doesn’t forgive you for your last midnight run to In-N-Out. You know what will never lie to you? Numbers.

A good, well thought-out financial model could easily answer these questions for you. They’ll give you a lot more concrete data to go off of than some of your more subjective techniques. A financial model could tell you “No, you can’t lower your prices actually,” and “Duh, a new business model would fit nicely with your other metrics.”

2. You will need it to fundraise.

At some point in your business, you might want to get outside funds from VC (venture capital), angel investors, a bank, or even your friends. Guess what investors love (besides open-collared business shirts)? Numbers. When you fundraise, you will absolutely need to show that you have a grip on your business metrics.

Investing is a quantifiable numbers game just like your business. They want to see that behind your gigantic “invest in me” smile, the numbers make sense, and that you know your stuff. If you can’t speak the language of VC, you can at least speak numbers.

When I was at Juvo Capital, I was presented a financial model from a shopping comparison startup. The CEO was as charismatic as a bag of potatoes (no offense to potatoes). However, even after hours of research, I couldn’t find a single flaw in their five year projection model. They had such a grip on their numbers that they ended up teaching US something (and my general partners made their money in…. shopping comparison sites).

We invested.

And then Home Depot bought them. Turns out Home Depot also liked their numbers.

3. You can use it to benchmark your… everything.

People often refer to launching a business as “pushing off from shore” and into the ocean. You can’t see the beach, you can’t see where you’re going, and something just brushed up against your leg.

Part of the reason this is so unnerving is because you have no idea if you’re doing anything right. Is ok not to turn a profit sometimes? Does my growth rate mean my product is doing well… or doing terribly?

When you model out your numbers, you have the opportunity to not only internally benchmark what you want to achieve and where you want to be, but you can integrate OTHER companies benchmarks into your system. Did you know that last month Buffer’s churn rate was 7%? If your business is subscription based or anything related to Buffer, then that information is crucially important. If you don’t measure it, you can’t manage it.

4. Let it do the validation for you.

If you’re still in the idea & testing phase of the business, a model can still be useful. Often without running a single survey or an MVP experiment, you can rule out a business idea based purely on the numbers.

I’ve lost track of how many people have launched businesses only to find out in Year 2 that “we can’t make money doing this”. Who would have known that selling refrigerators, with free shipping as your key differentiator, is a bad idea? You don’t have to be psychic; you just have to know your way around a financial model.

When I was in high school a million years ago, I created a site where you could sell eBay items through barter, instead of direct payment. Had I just drawn out the numbers in Excel, I would have realized I wasn’t moving towards hockey stick growth. I was moving towards being a charity.

5. It’s the ultimate test of “do you understand your industry well enough” test.

It’s ok to jump into a business and an industry you know nothing about (ask Richard Branson). Outside of trolling through industry “zines” and having “coffees” 3 times a day, what do you think can help you visualize and conceptualize your industry much faster than anything else? Can you guess it?

It’s modeling.

If you want to master this game, you need to master your numbers.

Click here to start mastering your own numbers with Financial Modeling for Startups & Small Businesses.

Evan Kimbrell is the Founder, Director of Sprintkick, a referral-based full service digital agency based out of San Francisco. His clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Walmart, Dick’s Sporting Goods, & GNC.

Click here to learn more about Evan!

How to Drive Traffic to Amazon

Learn how to drive traffic to Amazon through content marketing. Jason Katzenback introduced Shane Oglow and Norm Farrar to explain how to maximize content to drive traffic and sales to your Amazon listing (while minimizing marketing efforts). They share the importance of maximizing a single piece of content, their step by step guide for maximizing content, and additional insights to make sure content is driving Amazon traffic and sales.

Included:
Amazon Content Marketing
Don’t Miss This! Brand Authority Workshop (Limited Timed Offer)

Maximizing Each Piece of Content
Step by Step Guide for Maximizing Amazon Content
Expert Content Maximizing Steps
Use Press Releases to Further Maximize Content
Tips for Using Influencers
Additional Content Marketing Tips
Discover the #1 Mistake Sellers Make That Destroy Their Marketing Momentum – Full Video Transcript

Amazon Content Marketing

Don’t Miss This! Brand Authority Workshop (Limited Timed Offer)

Become a Brand Authority Magnet NOW! https://go.amazing.com/workshop/brand-authority

Thursday, May 24TH at 1PM, Amazing.com is teaming up with Shane Oglow and Norm Farrar for a workshop on how to turn a business into a traffic and customer magnet with ONE strategy. They will also reveal three lies that sellers should avoid as well as mistakes sellers make that create a bad impact on their business.Sign up for the brand authority workshop as soon as possible.

BUY NOW for only $67! 
HURRY! Price goes up to $127 Thursday at 1PM CT.

Sign up here:  https://go.amazing.com/workshop/brand-authority

Continue reading “How to Drive Traffic to Amazon”

Amazon Product Packaging and Product Inserts

Product packaging and inserts help Amazon sellers create a great customer experience, leading to brand loyalty. Jason Katzenback and Rich Henderson review products selling on Amazon and share opportunities to create better packaging and branding to increase sales. They share insider tips on using packaging designs that increase perceived value, using inserts to build customer email lists, and including ways for customers to reach a seller directly (to quickly and directly address customers’ concerns and potentially avoid negative reviews).

Contents:
Packaging to Create Brand Loyalty
What is ASM?

Amazon Inserts to Create Repeat Customers
Product Showcase: Packaging and Branding Review
What do these 5 products have in common? – Full Product Review Transcript

Continue reading “Amazon Product Packaging and Product Inserts”

Amazon Listing Optimization

Sellers can compete with big brands through Amazon listing optimization. Mike McClary and Jason Katzenback joined forces to teach sellers how to optimize their Amazon product listing in order to beat the big brands selling on Amazon. They reveal their insider tips for creating the best titles, images, bullet points, and descriptions, as they review real product selling on Amazon.

Included:
Amazing Selling Machine (ASM) Product Selection Formula
Secrets to Listing Optimization

    Amazon Product Title
    Quality, Informative Product Images
    Bullet Points
    Amazon Product Description
    Optimizing Amazon Review Section
Amazon Listing Optimization Examples
How do you take a product selling MILLIONS on Amazon and make it sell even MORE? – Full Product Listing Optimization Transcript

Due to the high demand on Amazon, sellers do not have to be number one or even two to crush it in sales. People do not just pick the top product and rely on keyword search terms to find products. Big brands do not focus on optimizing their listing because they have their name to rely on. However, new sellers can beat those brands if they optimize their listings to provide better keywords, descriptions, and product images. Continue reading “Amazon Listing Optimization”